Snooker enjoys ‘incredible’ success amid new Masters sponsor
The World Snooker Tour (WST) has announced that the Masters will be sponsored by Johnstone’s Paint for the next three years.The deal will see...
Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership...
Ajax has extended its long-term partnership with telecom company VodafoneZiggo until 2027, with an option to extend until 2029. VodafoneZiggo has been Ajax's main shirt...
TNS secures John Lennon Airport renewal gaining further visibility
The New Saints (TNS) Football Club has renewed its partnership with Liverpool’s John Lennon Airport ahead of the club’s upcoming UEFA Champions League qualifying...
Dallas Cowboys launches NFL-inspired themes in partnership with Aristocrat Gaming
The Dallas Cowboys have agreed a new multi-year partnership with global gaming firm Aristocrat Gaming that enables fans to bet on slots inspired by...
Qatar Airways renews deal to take UEFA to new heights
UEFA has announced that Qatar Airways is now the official airline partner of all UEFA men’s national team competitions.The sponsorship, extending the previous partnership...
Vinicius Jr becomes latest brand ambassador for Unilever
Real Madrid’s Vinicius Jr has become the brand ambassador for laundry company Unilever and is set to appear in a range of campaigns over...
Premier League clubs to gain hundreds of millions in revenue on...
Direct-to-Consumer fan specialists CLV Group has unearthed data that shows Premier League clubs are missing out on ‘hundreds of millions’ of pounds in annual...
ITV to leverage Twenty3 digital toolbox to enhance EURO 2024 coverage
Twenty3 has revealed that UK broadcaster ITV is taking advantage of its digital toolbox to elevate its coverage of this summer’s EURO 2024. ITV has...
Kuaishou set to boost Chinese engagement for Paris Olympics
Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...
Carlos Alcaraz cements Nike future with reported $20m extension
Three-time Grand Slam winner Carlos Alcaraz has seemingly confirmed his future as Nike’s next face of tennis by reportedly inking a new long-term sponsorship...