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Commercial
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Fan Engagement
Time to read: 2 min
FloSports boosts ice hockey offering via HockeyTech acquisition
October 5, 2021
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Media Rights
Time to read: 2 min
Eleven diversifies Belgium football content with LIVENow deal
October 5, 2021
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Fan Engagement
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Sky Deutschland strengthens NHL content
October 4, 2021
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Basketball
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Betclic promotes equality in Portuguese basketball sponsorship
October 4, 2021
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Italy
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Eight Serie A clubs partner with eToro
October 1, 2021
Matt Fowler, IBIA: Sharing knowledge can go a long way in protecting sports’ integrity
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North America
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Genius Sports builds upon Entain and BetMGM partnership
October 1, 2021
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Italy
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Fiorentina partner Olybet in international development boost
October 1, 2021
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Africa
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Castore builds sports links in supplying CSA kit
September 30, 2021
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Boxing
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Bet365 revealed as official betting partner of Boxxer
September 30, 2021
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Europe
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LV Bet secures stadium naming rights of Boreham Wood FC
September 29, 2021
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Fan Engagement
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EuroLeague expands UK viewership in FreeSports deal
September 29, 2021
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Latest News
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FonBet ‘cooperates with KHL’ in new sponsorship approach
September 29, 2021
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Regions
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Juventus announces Bitget as club’s first sleeve partner
September 28, 2021
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North America
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Caesars becomes first ever jersey patch partner of Washington Capitals
September 28, 2021
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Fan Engagement
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Man City reveals training kit partner ahead of global event
September 27, 2021
DAZN
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North America
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DAZN appoints Ian Turnbull in sports betting engagement boost
September 27, 2021
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Latest News
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Fonbet partners with Salavat Yulaev in ‘largest advertising contract’
September 27, 2021
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North America
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Timberwolves name Aura official digital security partner
September 27, 2021
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UK
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Southampton FC nets training kit parter in learncrypto.com
September 24, 2021
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Fan Engagement
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Mayweather Jr strengthens betting links with Oddschecker
September 24, 2021
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Latest News
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Bolton Wanderers cuts all betting ties
September 24, 2021
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North America
Time to read: 2 min
Blackhawks aid Belle Tire in Chicago market expansion
September 24, 2021
Premier League
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Partners
Time to read: 4 min
Premier League set to lose gambling shirt sponsorships
September 23, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026