MLB & JTB offer hospitality packages in new multi-year partnership
Major League Baseball (MLB) has announced a new multi-year partnership with Japan-based hospitality company JTB. As part of the new deal, JTB will become the...
PSG announces trading partnership with CFI
Paris Saint-Germain (PSG) has announced a partnership with Credit Financier Invest (CFI) as the latter becomes the official online trading partner of the French...
Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition
As announced this morning (25 January) FairPlay Sports Media (FairPlay/FPSM) has become the new identity of Oddschecker and its subsidiary brands, a rebrand needed...
San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...
Arsenal signs multi-year partnership with MG Motors UK
Arsenal has announced MG Motors UK as the club’s official automotive partner after signing a multi-year agreement.MG Motors will support both of Arsenal’s men’s...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.The American-based broadcasting network announced...
FIFA elevates fan experience with Visa partnership extension
FIFA has extended its global partnership with Visa until 2027 ahead of the FIFA World Cup 2026. The world football governing body announced Visa as...
AFA adds FeedConstruct to growing sponsorship portfolio
The Argentine Football Association (AFA) has announced a new sponsorship with sports data provider FeedConstruct. Under the terms of the commercial agreement, FeedConstruct will become...
Irish Betting Bill continues to concern country’s horse racing sector
Irish racing stakeholders have raised concerns about the commercial implications of the country’s Betting Regulation Bill, and what this could mean for the sport.In...
Sportradar restructures business divisions in line with strategic plans
Swiss sports technology and data company Sportradar has embarked on the latest phase of its strategic plan, specifically making changes to its business structure.The...