NBA announces “first-of-its-kind” deal with immersive tech firm Cosm
A new live game viewing experience is in play for NBA fans as the basketball body has agreed a multi-year partnership with immersive tech...
Saudi Cup added to HKJC World Pool schedule in enhanced SIS...
The Hong Kong Jockey Club (HKJC) has inked an agreement with SIS (Sports Information Services).The collaboration sees six races on the $31.5m Saudi Cup...
AD Alcorcón enhances sponsorship portfolio with Hacksaw Gaming
Spanish third tier side, AD Alcorcón, has strengthened its portfolio of partners, through a new deal with Hacksaw Gaming. The deal will see the igaming...
Brazilian defender David Luiz teams up with BC.Game
Brazilian footballer David Luiz has partnered with casino operator BC.Game as the group looks to expand the reach of crypto gaming.The former Chelsea...
PSG to release limited-edition watches under Purnell partnership
Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell.The company will become the official timekeeper of the Ligue 1 club...
XFL and Genius Sports link for data distribution deal
The XFL has striked up an official data distribution deal with Genius Sports which enables the latter to tap into the American football leagues...
PA Betting Services powers horseracing and greyhound content for DAZNBet
DAZNBet is to provide pre-race and race-day data, including fixed odds for horse racing and greyhounds, via a partnership with PA Betting Services covering...
Hamburger SV extends AdmiralBet collab focusing on digital content creation
2. Bundesliga team Hamburger SV has announced an extension to its exclusive partnership with betting firm AdmiralBet. The German football club will work alongside AdmiralBet...
Jonny May and KYMIRA value training and recovery in ambassador deal
England rugby international Jonny May has become a brand ambassador for wearable infrared performance clothing brand, KYMIRA.The 32-year-old will now use the brand’s products...
SBC Summit North America puts sports betting products in the spotlight...
The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated 'Sports Betting...