West Ham’s Sullivan describes UK govt plans to safeguard football heritage...
Seeking to strengthen safeguards of teams from financial failings and harmful ownership models, a new independent regulator has been launched which will implement a...
BBC continues ‘incredibly successful’ MMA relationship
Bellator MMA has extended its broadcast deal with the BBC which will see BBC iPlayer remain the exclusive home in the UK for all...
DraftKings brings PGA Tour’s best into the metaverse
PGA Tour and DraftKings have shook hands on a deal that will see some of the world’s best golfers added as collectibles to the...
MLS extends Adidas partnership to support its US growth
Major League Soccer (MLS) and Adidas have announced a multi-year extension of their partnership, which sees the sportswear brand continue as the soccer league's...
Report: Front-of-shirt sports betting sponsors to be phased out in the...
According to a report by BBC News, Premier League clubs are set to agree a voluntary end to betting partnerships featuring on the front...
William Hill lands Grand National sponsorship
William Hill has been announced the official betting partner of the Randox Grand National Festival in a part of a three-year deal.As a result...
Entain to contribute ‘enormous value’ to South American football
The CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa have each secured Entain as their official sponsor for the next three seasons. The partnerships see the...
Verstappen and Red Bull promote responsible drinking with Heineken
Formula One world champion Max Verstappen and his Oracle Red Bull Racing team are partnering with Heineken to promote the alcohol brand's message of...
Atlético Osasuna reveals two new shirt sponsors
Club Atlético Osasuna has signed two new partnerships with aircon equipment manufacturer Kosner and car dealership HR Motor.HR Motor and its network of second-hand...
Svenska Spel boots menstruation taboos out of Swedish football
The Swedish Football Association, along with its main sponsor Svenska Spel, has reported that 50% of players and coaches believe menstruation is ‘difficult to...