PTO Tour agrees to a partnership extension with beIN
The Professional Triathletes Organisation (PTO) will broadcast its 2023 PTO Tour in MENA thanks to a renewed deal with beIN Sports. All races will be...
NCAA Women’s Basketball Tournament Final breaks TV records
The NCAA women’s basketball tournament final between eventual champions LSU and runners-up Iowa has broken a 20-year record as 9.9 million people tuned in...
Gilbert Burns links with Stake ahead of UFC 287
As he prepares for a significant welterweight collision this weekend, Gilbert Burns has confirmed a new partnership with online sports betting and casino operator,...
The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’
The Spring Cup at Newbury Racecourse has been sponsored by online gambling company, Betgoodwin.The newly named Betgoodwin Spring Cup Handicap Stakes will take place...
Arsenal to bring global fanbase ‘unrivalled’ virtual experiences with Jugo
Cloud-based virtual experience platform Jugo has signed a new deal with Arsenal Football Club to provide fans with an exclusive look into the Premier...
Manchester City dives into the metaverse with OKX
Manchester City centre-back Rúben Dias will be the star of the club’s venture into the metaverse, which is powered by the club’s cryptocurrency partner...
New Zealand Rugby scores adidas deal extension
New Zealand Rugby (NZR) and adidas have continued their partnership that will see the team keeping their three-stripes-branded uniforms. The renewed apparel deal, part of...
Report: Premier League a step closer to betting sponsorship ban
According to a report from The Times, Premier League clubs are set to agree upon a ruling that would ban gambling companies from front-of-shirt...
Manchester City and Axi celebrate women in new partnership extension
Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship between both that...
Manchester City announces SportyBet as club’s African betting partner
Manchester City Football Club have announced pan-African betting market leader SportyBet as the club's official betting partner in the continent. Under the terms of the...