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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Manchester City to increase Etihad Stadium capacity as part of new...

Manchester City Football Club has unveiled plans to develop the north stand of the Etihad Stadium - with its lower tier being extended -...

Formula 1 reveals season live streaming link with South Korea’s Coupang...

Formula 1 has revealed a new broadcasting deal with South Korean OTT company Coupang Play. The deal entails that the 2023 FIA Formula One World...

Athletic Club unveils B2BinPay as new sleeve sponsor

Athletic Club has named B2BinPay an official sponsor of the club after the pair signed an agreement for the remainder of the current campaign...

Henry Hodgson: Building a ‘literal foundation’ for the NFL in the...

As the league gains more and more attention each season in the UK, talk of a British NFL franchise has been a major focus...

Real Betis extends 52-year-old partnership with Cruzcampo

Real Betis Balompié has agreed to extend its business relationship with Spanish brewery Cruzcampo, making it the LaLiga side’s longest ever partnership. The extension will...

Alfa Romeo F1 Team Stake announces new sponsor in prep for...

The Alfa Romeo F1 Team Stake has announced a new sponsorship deal ahead of the 2023 Formula one season in reinsurance firm Corinthian Re. Along...

Marseille partners with Mojabet for ‘deep roots’ in African football

Olympique de Marseille (OM) has announced that Mojabet has become the club's official African betting partner for the next six years.The Ligue 1 club...

Seattle Kraken celebrates Indigenous culture with Muckleshoot Indian Tribe jersey deal

NHL team Seattle Kraken has announced a new jersey branding deal with the Muckleshoot Indian Tribe.The partnership will make Kraken the first team in...

Lawsuit set to continue in ongoing case against NBA Top Shot...

The blockchain company behind the National Basketball Association’s (NBA) NFT offering - NBA Top Shot - is set to proceed with a lawsuit claiming...

Qatar Airlines successfully lands F1 main sponsorship deal

Formula One has confirmed its new main sponsor as Qatar Airways in what could turn out to be a multi-million dollar deal.The announcement was...