FIFA helps players ‘find their Calm’ in mindfulness and meditation deal
FIFA has revealed that Calm will be the official mindfulness and meditation product of the FIFA World Cup 2022, FIFA Women’s World Cup 2023...
Fenway Sports Group to sell Liverpool FC
Fenway Sports Group (FSG) are inviting offers for the sale of Liverpool FC, The Athletic’s David Ornstein has revealed.The organisation has been in charge...
Gracey Chen, Bitget: Messi as an ambassador in the World Cup...
As global eyes are drawn to Qatar for international football’s landmark event, Bitget announced a collaboration with Lionel Messi as he looks to lead...
FC Barcelona signs first gluten free food partnership with ZENB
FC Barcelona has signed gluten free food brand, ZENB, as the club’s latest regional partner for the next four years.The brand is the first...
Heineken Silver revealed as title sponsor of F1 Las Vegas Grand...
The Formula One Las Vegas Grand Prix has announced Heineken Silver as the title race partner of the 2023 competition.The event, rebranded to the...
Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
Team Vitality and esports betting company GG.BET will be hosting a series of fanforward activations in line with the IEM Rio Major.Team Vitality’s CS:GO...
EcoWatt worn by Southampton FC in sustainability sponsorship
Southampton FC has announced EcoWatt as the club’s official training kit partner for the remainder of the 2022/2023 season.The energy saving company’s branding will...
KYMIRA Sport elevates Swansea City players recovery amid promotion push
Swansea City AFC has linked with KYMIRA Sport as the latter becomes the club’s official recovery partner for the remainder of the 2022/23 Championship...
ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane.The new hire aims to give an...
Irish Rugby streamlines player performance with Ballygowan
Irish Rugby has named Ballygowan, a water brand part of Britvic Ireland, as its official water partner for the next four years.The deal sees...