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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Football DataCo extends Genius Sports Premier League data deal

Football DataCo (FDC) has renewed its partnership with Genius Sports to enable the latter to retain a hold of Premier League sub-second and skeletal...

Audi accelerates F1 involvement with Sauber works team deal

Sauber has come to an agreement with Audi to make the Swiss Formula One operation the works team of the German manufacturer from 2026.Prior...

Esports’ Torte de Lini to create further exclusive Dota 2 content...

Michael Yossef Cohen-Palacio - an active member in the gaming scene - has formed a deal with GG.BET in the aim of growing and...

Karachi ‘iconic’ national stadium renamed National Bank of Pakistan in PCB...

The Pakistan Cricket Board (PCB) and National Bank of Pakistan have inked partnerships for the naming rights for the National Stadium in Karachi. As the...

Women’s Big Bash League keeps Weber Barbecues partnership alight

The Women's Big Bash League (WBBL) has secured Weber Barbecues as its naming rights sponsor for a further season.After initially joining forces with the...

Robbie Keane shares opinions on the World Cup as Betway ambassador

Robbie Keane has been named Betway’s latest ambassador, as the ex-Premier League star will provide insights to football fans with regular blog posts.The Irish...

Football Manager continues to incorporate Everton into its global game

Everton FC has renewed a partnership with Football Manager which will continue to be an official partner of the club’s women’s team.First launched in...

Messi enters the world of crypto under Bitget partnership

Lionel Messi has entered into a partnership with cryptocurrency exchange platform, Bitget, which kicks off with a film production a month before the FIFA...

Vancouver Canucks secures TD Bank logo on home kits

TD Bank Group has become the new official home jersey partner of the Vancouver Canucks, in a deal brokered by Canucks Sports & Entertainment.The...

Sam Allardyce introduces World Cup-themed podcast with Checkd Media

A World Cup-themed podcast series is being launched by Checkd Media - No Tippy Tappy Football with Sam Allardyce, sponsored by William Hill.Beginning today...