Genius Sports and Superbet enter engagement and retention deal
Genius Sports has expanded the scope of its agreement with pan-European betting operator Superbet Group for a second time this year to cover engagement...
Dyn Media recruits Deltatre for DACH region OTT ambitions
Deltatre, a sports tech and entertainment firm, has been selected by German sports streaming platform Dyn Media to develop an OTT service.Targeting Dyn’s home...
Sportradar to power Tally Technology’s fan engagement platform
Sportradar has agreed to supply data from a number of major basketball, baseball, ice hockey and football leagues to Tally Technology.By adding data from...
World Cup continues to set records as 18m UK viewers watch...
Despite controversies surrounding the tournament, public interest surrounding the 2022 FIFA World Cup remains high, if England vs USA viewing figures are anything to...
Sponsorship to be left alone in Gambling Review – reports
Reports in this weekend's Sunday Times suggests that the impending review into gambling legislation is likely to steer clear of the issue of sports...
Four sports media publishers partner with Network Gaming for FIFA World...
Network Gaming, a sports betting games developer, secured partnerships with four prominent sportsbook media publishers for the ongoing 2022 FIFA World Cup.The group signed...
Red Bull Racing turns to New Era for ‘innovative’ line of...
Oracle Red Bull Racing has joined forces with American headwear company New Era from the start of the 2023 Formula One season. The partnership will...
IMAFF takes World Championships to Europe as Serbia gains hosting rights
The International Mixed Martial Arts Federation (IMMAF) has announced that the 2022 IMMAF World Championships will be hosted by Serbia.Under a deal with the...
MLS’ Sebastian Giovinco becomes BET99 ambassador
Toronto FC star Sebastian Giovinco has penned an agreement to become a brand ambassador of online sports betting and casino platform, BET99.The partnership will...
NBA engages Canadian basketball fans via exclusive YouTube Shorts
The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans.The short video content will include insights of what the professional...