Team Vitality creates ‘impactful moments’ for fans in GG.BET partnership
Team Vitality and esports betting company GG.BET will be hosting a series of fanforward activations in line with the IEM Rio Major.Team Vitality’s CS:GO...
EcoWatt worn by Southampton FC in sustainability sponsorship
Southampton FC has announced EcoWatt as the club’s official training kit partner for the remainder of the 2022/2023 season.The energy saving company’s branding will...
KYMIRA Sport elevates Swansea City players recovery amid promotion push
Swansea City AFC has linked with KYMIRA Sport as the latter becomes the club’s official recovery partner for the remainder of the 2022/23 Championship...
ITV’s sports coverage gains ‘fresh approach’ with Richard Botchway hiring
Richard Botchway has become ITV’s Assistant Commissioner in the Sport team, reporting to Director of Sport, Niall Sloane.The new hire aims to give an...
Irish Rugby streamlines player performance with Ballygowan
Irish Rugby has named Ballygowan, a water brand part of Britvic Ireland, as its official water partner for the next four years.The deal sees...
FC Goa enters third season of Adda52 partnership
Indian Super League (ISL) team FC Goa has announced that it is continuing its co-sponsorship deal with Adda52.com for the 2022-2023 season. As the Indian...
SPFL rebrands Scottish League Cup in Viaplay media rights deal
The Scottish Professional Football League (SPFL) has announced that the Scottish League Cup, previously known as the Premier Sports Cup, will be renamed to...
Celtic FC enlists William Hill to operate in-stadia betting offering
Scottish Premiership champions Celtic FC has signed an agreement with Wiliam Hill, naming the bookmaker its official in-stadium betting partner. As a result, William Hill...
HBA further bolsters reach of Australian and American racing
Maintaining momentum on its goal of enhancing global horse racing coverage, HBA Media distributed broadcast rights for the Lexus Melbourne Cup and Breeders’ Cup...
NCAA and EPIC minimise potential gambling harms across students
The National Collegiate Athletics Association (NCAA) and EPIC Risk Management have reported significant progress in delivering their player protection programme against gambling harms.As sports...