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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

LIV Golf puts Australia in the spotlight as 2023 events host

LIV Golf is bringing LIV Golf League events to Australia beginning in 2023 as part of its 14-tournament schedule. As part of a multi-year commitment,...

UK hosts European Athletics Champs for the first time via Birmingham...

The 2026 European Athletics Championships are going to be held in Birmingham, British Athletics revealed.Following its legacy of the Commonwealth Games this summer, the...

Athletic Club calls on Digi for new shirt sponsor

Athletic Club has named Digi, the telecommunications arm of operator DIGI Communications, as an official sponsor.The operator's branding will now be displayed on the...

Mike Tyson clinches BRBET brand ambassador deal

Mike Tyson has been named as a regional ambassador for gambling company, BRBET, in Brazil.The partnership - announced by Entourage Sport & Entertainment, a...

Football Australia ‘building the future of women’s football’ with LEGO Group

Football Australia has announced a partnership with the LEGO Group as the latter becomes the first official partner of Football Australia’s Legacy ’23 programmes.The...

Australian Grand Prix turns back time as Rolex returns as title...

The Australian Grand Prix has named Rolex as the title partner of the competition, which is taking place at the Albert Park Grand Prix...

Blockchain reaches all depths of sport in new SailGP fan-owned team

Bernoulli | Locke has announced that it is producing a SailGP fan-owned racing team across Bermuda and the Caribbean.The company is a member-based community...

Cricket Australia and Woolworths continue to encourage ‘next gen of cricketers’

Cricket Australia has announced a two-year extension to its partnership with Australian retail and supermarket company, Woolworths.Woolworths will continue to obtain the naming rights...

Goulamirian faces unbeaten Egorov in upcoming VBET-sponsored fight

The fight between Arsen Goulamirian and Aleksei Egorov on 19 November is to be sponsored by sports betting and gaming operator, VBET.Goulamirian, the WBA...

BBC’s 18.7m RLCW21 viewers makes it “most watched of all time”

Broadcast figures for the Rugby League World Cup 2021 up until 6 November, had an domestic cumulative match viewership average of more than 18.7million.This...