Harry Skelton supports BetBudget in ambassador deal
KYC company Department of Trust (DoTrust) has partnered with champion jockey Harry Skelton, specifically centred around its BetBudget app.Skelton, a National Hunt racing jockey...
Crypto-sporting engagement continues as OKX links with Winter Olympian
Scotty James, an Australian Olympics-level snowboarder, has become the latest athlete to partner with a crypto firm, signing a deal with OKX.The sportsman -...
Plus500 nets US brand awareness via Chicago Bulls partnership
The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
AiSCOUT becomes ‘an integral part’ of Chelsea’s recruitment process
Chelsea FC has signed fully automated talent analysis and development platform, AiSCOUT, as the team’s official academy research partner.The platform is set to become...
Jets continue to utilise rights to expand in the UK with...
The New York Jets have agreed a partnership with talkSPORT which will broadcast six 2022 Jets regular season games. The deal sees talkSPORT become the...
Coca-Cola’s football deals raise British Medical Association concerns
Last week, Tottenham Hotspur announced a new multi-year partnership with Coca-Cola.The collaboration will see the brands’ products available to visitors at the Premier League...
Adidas secures eight-year extension to Arsenal contract
Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...
Patrice Evra and Beryl Burton featured on William Hill Sports Book...
The longlist for William Hill’s ‘34th Sports Book of the Year Award’ has been revealed, with 15 books making the cut. Genres covered include hard-hitting...
Newcastle Utd becomes latest Parimatch Premier League partner
Sports betting brand Parimatch has secured its latest Premier League partner, signing a contract with Newcastle United.The brand, part of the Parimatch Tech business,...