IMG’s Sport 24 secures Cricket World Cup media rights in double...
Sport 24, a sports media travel channel operated by global sports and events management firm IMG, has gained broadcast rights to the Cricket World...
Ukraine joins Spain and Portugal in 2030 World Cup bid
The bidding contest for the 2030 World Cup has gained another contender, as Spain announces the inclusion of Ukraine in its joint venture with...
Sorare strengthens ties to tier-two football signing five Championship deals
Five clubs of the EFL Championship have struck deals with Sorare, as the NFT-based fantasy sports platform looks to further strengthen its ties to...
Man City signs Sportium as third betting partner of 2022
Manchester City has signed an agreement with Sportium, naming the company its official betting partner for the Latin America region.Terms of the agreement include...
00Nation esports group enlists Parimatch to support LatAm vision
Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal.The partners...
Harry Skelton supports BetBudget in ambassador deal
KYC company Department of Trust (DoTrust) has partnered with champion jockey Harry Skelton, specifically centred around its BetBudget app.Skelton, a National Hunt racing jockey...
Crypto-sporting engagement continues as OKX links with Winter Olympian
Scotty James, an Australian Olympics-level snowboarder, has become the latest athlete to partner with a crypto firm, signing a deal with OKX.The sportsman -...
Plus500 nets US brand awareness via Chicago Bulls partnership
The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
AiSCOUT becomes ‘an integral part’ of Chelsea’s recruitment process
Chelsea FC has signed fully automated talent analysis and development platform, AiSCOUT, as the team’s official academy research partner.The platform is set to become...