YCCC catches on to fan engagement opportunities in Virtua partnership
Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...
Juventus makes FIFA return in ‘new generation’ EA partnership
Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...
British Horseracing hires HEROS in ‘collective responsibility’ for equine welfare
The British Horseracing Authority (BHA) has formed a partnership with HEROS which becomes the group’s specialist provider for equine aftercare welfare programmes.Overseen by The...
Racing League backed twice by William Hill in betting partnership
The Racing League has named William Hill as its official betting partner for the second year in a row, as the bookmaker sponsors the...
NFL releases subscription service in ‘evolution’ of direct-to-consumer offering
The NFL has launched a video streaming subscription service offering live out-of-market preseason games, live local and primetime regular season and postseason games.The platform,...
PDC extends Betfred World Matchplay title sponsorship
The Professional Darts Corporation (PDC) has announced that Betfred is remaining as title sponsor of the Betfred World Matchplay under a three-year partnership extension.The...
DAZN keeps the faith in betting venture after BT Sport blow
DAZN remains confident in its ambitions in the sports betting space as well as its continued streaming success, having been dealt a blow regarding...
RMG ‘knows and grows’ racing audience with EngageCraft
Racecourse Media Group (RMG) has formed a year-long partnership with EngageCraft to launch a digital fan engagement campaign using the EngageCraft Touch platform.The firm...
Serie A further embraces digital engagement as Sorare partnership signed
Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare.The multi-year deal will facilitate the development...
Codere Online clinches Box Azteca sponsorship to boost Mexican visibility
Mexican multimedia firm TV Azteca has signed a sponsorship deal with LatAm focused betting firm Codere Online.The agreement has named Codere as the headline...