Southampton reveals £2.5m stadium improvement plans to elevate fan experience
Southampton FC has unveiled plans of a £2.5 million investment for improvements to the Premier League club’s St Mary’s Stadium.The ‘wide-reaching’ designs, which coincide...
Allianz upgrades FC Barcelona sponsorship
Financial services firm Allianz has expanded its sponsorship arrangement with FC Barcelona, upgrading its deal from a regional to a global partnership for the...
Betway adds VfB Stuttgart to ‘enviable’ sponsorship roster
Online bookmaker Betway has inked a three-year deal to become a premium partner of Bundesliga side VfB Stuttgart.Playing in the Mercedes-Benz Arena, the stadium...
Wolves joins forces with Evil Geniuses esports outfit
Premier League club Wolverhampton Wanderers has teamed up with North American esports outfit Evil Geniuses, which currently competes across four titles, including League of...
Borussia Dortmund retains Würenbacher as regional partner
Bundesliga giant Borussia Dortmund has extended its regional partnership with beer brand Würenbacher in China for a further two seasons.The agreement, which was facilitated...
DraftKings aligns with Sports & Social for ‘upscale’ sports bars
DraftKings has announced plans to create ‘upscale’ Sports & Social/DraftKings sports bars, beginning in the Nashville and Detroit markets, pending regulatory approvals, via a...
AC Milan signs up Celly as official mobile phone accessories partner
AC Milan has signed Italian mobile phone accessories brand Celly as the official mobile phone accessories partner of the Serie A club.The deal sees...
Deloitte: European football market revenues contract for first time in a...
The ongoing COVID-19 pandemic has seen the combined European football market contract by 13% in 2019/20 as overall revenues fell by €3.7 billion to...
RealFevr launches football-themed NFT marketplace
Portuguese start-up RealFevr has launched a marketplace of official football video non-fungible tokens (NFTs).The technology company based in Lisbon, which specialises in fantasy football,...
Marshawn Lynch signs on as BetMGM brand ambassador
Former National Football League (NFL) running back Marshawn Lynch has joined sports betting and digital gaming operator BetMGM as a brand ambassador.The Super Bowl...