AS Roma strikes Hyundai shirt sponsorship renewal
Serie A club AS Roma has renewed its existing sponsorship agreement with automotive manufacturer Hyundai.Under the terms of the deal, the Korean car company...
Formula One Australian GP cancelled for second consecutive year
Formula One’s Australian Grand Prix, along with the upcoming MotoGP event, have been cancelled due to the ‘restrictions and logistical challenges’ posed by the...
COVID relaxations ‘wonderful news’ for sports sectors
Yesterday’s UK government confirmation that the bulk of COVID-19 social distancing and safety measures will be lifted on 19 July has been welcomed as...
European Cricket Network becomes latest sports property to join Recast
The European Cricket Network, the media platform jointly established by the European Cricket League and European Cricket Series, has become the latest sports property...
NBA turns up Tencent Music Entertainment collaboration
The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME).As part of the partnership, TME’s QQ Music platform,...
‘Local legislation’ prompted UEFA to ban VW rainbow adverts at Euro...
UEFA prevented sponsors of the 2020 UEFA European Championships from advertising using LGBTQ colours at two of the tournament’s quarter-final fixtures due to the...
CONCACAF pilots Qatar Airways sponsorship at Gold Cup
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has linked with Qatar Airways ahead of the 2021 CONCACAF Gold Cup.In addition...
Tokyo 2020 spectator cap to be reviewed amid rising health crisis
Organisers of the Tokyo 2020 Olympic Games are expected to meet to review the spectator cap as the health crisis continues to escalate in...
England’s Ukraine victory becomes most-watched live TV event of 2021
England’s emphatic 4-0 victory over Ukraine in the quarter-finals of the 2020 UEFA European Championships went down as the most-watched live television event of...
AFC enlists Yili as official global partner
The Asian Football Confederation (AFC) has signed up dairy products producer Yili as the first official global partner of its national team competitions from...