NFL star Kamara named first NASCAR Engagement Advisor
National Football League (NFL) star Alvin Kamara has been appointed as NASCAR’s first Growth and Engagement Advisor.In his new role, the New Orleans Saints...
Samsung pens first UK esports sponsorship with Guild
Multinational technology company Samsung has inked a sponsorship agreement with Guild Esports.As the official display partner of the British esports organisation - partly owned...
Tokyo 2020 caps spectator limit at 10,000 with sponsors exempt
Crowds at the upcoming Tokyo 2020 Olympic Games have been capped at 50%, up to a maximum of 10,000 people at all venues, it...
England and Scotland stalemate becomes ITV’s most-watched Euro 2020 match
England’s goalless draw against fierce rivals Scotland in the 2020 UEFA European Championships became the most-watched match of the tournament so far on ITV.ITV’s...
Euro 2020 sponsors seeking UK quarantine exemption
Sponsors of the 2020 UEFA European Championships could be allowed to evade quarantine restrictions in the UK to attend the final matches of the...
Palmeiras enlists Dafabet as first sports betting partner
Online betting company Dafabet has inked a sponsorship deal with Brazilian club Palmeiras, becoming the team’s first-ever official sports betting partner.Under the terms of...
Manchester United posts £21.6m loss for first three months of 2021
Manchester United posted a £21.6 million loss in the first three months of 2021 as the COVID-19 pandemic meant fans were unable to attend...
PDC inks Manscaped sponsorship tie-up
The Professional Darts Corporation (PDC) has formed a partnership with men’s grooming and hygiene brand, Manscaped.As part of the deal, the PDC has designated...
Tour de France Femmes enlists FDJ as major partner
The Tour de France Femmes has signed up France’s National Lottery operator, La Française des Jeux (FDJ), as a major partner for the next...
UEFA reminds Euro 2020 teams of commercial contracts following Ronaldo fall-out
UEFA has reminded countries competing in the 2020 European Championships of their sponsorship obligations after players snubbed two of the tournament’s drinks partners in...