Aston Villa enlists OB Sports as new sleeve sponsor
Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner.Under the terms of the...
Wembley capacity increased to 75% for Euro 2020 semi-finals and final
Wembley Stadium will house 60,000 fans at the semi-finals and final of the 2020 UEFA European Championships, after the UK government came to an...
Castore inks first rugby sponsorship with Saracens
Sportswear brand Castore has inked a long-term deal with newly promoted Premiership Rugby side Saracens.Launching on 1 July, the deal will cover the men’s,...
Genius Sports boosts AFA fan engagement via data deal
Genius Sports has been named the official data and streaming partner for all Argentine Football Association (AFA) competitions as part of a new link-up.As...
German Football Association elevates Euro 2020 engagement with Sorare
The German Football Association (DFB) has announced a partnership with Sorare to create digital player cards of the current national squad to elevate engagement...
MLS unveils plans for new competition to develop ‘business side’ of...
Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022.Made up of 20 MLS clubs, along with the potential...
Rugby Australia brews up Green Coast Lager tie-up
Rugby Australia has struck a sponsorship agreement with Stone and Wood Brewing ahead of the new international season.Under the terms of the deal, Stone...
LaLiga turns over record €5.045bn income for 2019/20
The Spanish LaLiga has posted record high revenue of €5.045 billion for the COVID-hit 2019/20 season, representing a 3.6% uplift in income compared to...
Ralph Lauren enters esports sponsorship with G2
Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports.As part of the partnership, Ralph Lauren and G2...
Challenge Cup included in ERP as final prepares for 45,000 fans
The Betfred Challenge Cup final at Wembley Stadium on 17 July will be included as one of a small number of events participating in...