Portuguese Football Federation explores NFTs with Socios.com
The Portuguese Football Federation (FPF) has partnered with Chiliz to launch a $POR Fan Token on the Socios.com fan engagement platform.The token will provide...
SIS renews data distribution partnership with RMG
SIS (Sports Information Services) has extended its content creation and distribution agreement with Racecourse Media Group (RMG), collecting audio-visual and data from British racecourses. Building...
Betway continues sporting expansion with Hamburg Open
Online bookmaker Betway has added the Hamburg Open to its extensive sporting sponsorship portfolio, ahead of the summer clay-court tournament.Taking place from 7 to...
Upcoming ICC T20 World Cup set to relocate to UAE
The 2021 International Cricket Council (ICC) T20 World Cup is set to be moved to the United Arab Emirates (UAE) from India, according to...
ECB finds KP ‘loophole’ in new government sponsorship regulations
The England and Wales Cricket Board’s (ECB) multi-million pound sponsorship agreement with KP Snacks will be allowed to stand after the sporting body found...
Euro 2020 organisers make sponsorship exception for Muslim players
Organisers of the 2020 UEFA European Championships will not place bottles of Heineken in front of Muslim players at press conferences, after Paul Pogba...
Footballco hires Sarah Thorpe as Sales and Partnerships SVP
Football content and media company Footballco has appointed the former Managing Director for EMEA at the New York Times, Sarah Thorpe, as the firm’s...
MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.As part...
Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.Leveraging its...
MKM replaces KCOM as Hull City stadium sponsor
Hull City has inked a long-term sponsorship agreement with East Yorkshire-based The Superstadium Management Company and MKM Building Supplies for the naming rights to...