Valencia becomes first club to ink Socios.com shirt sponsorship
Valencia CF has announced the launch of the LaLiga club’s official fan token in conjunction with Chiliz - owners of the Socios.com fan engagement...
Cazoo expands Matchroom Sport sponsorship
Matchroom Sport has expanded its principal sponsorship agreement with UK car retailer Cazoo.Under the terms of the multi-year deal, the agreement will encompass six...
MansionBet strikes Bristol City sponsorship renewal
MansionBet has renewed its principal partnership with English Football League (EFL) side Bristol City.Under the terms of the agreement, the Gibraltar-based online sportsbook will...
US Open becomes first Grand Slam set for full capacity
The upcoming US Open tennis Grand Slam will operate at 100% capacity - or full attendance - this year.As confirmed by the United States...
McLaren Racing explores NFT expansion with Tezos
McLaren Racing has selected Tezos as the team’s official technical partner in a new multi-year technical partnership across Formula One, INDYCAR and esports. Through the...
Horizm strikes fifth football partnership with Everton
Digital inventory firm Horizm has forged its fifth agreement with an English professional football club, partnering with Everton.The deal will see the Premier League...
Roca backs Spanish national team’s Euro 2020 campaign
The Spanish national football team has signed bathroom company Roca as its newest sponsor in greater China.As part of the deal, brokered by the...
Tokyo 2020 Olympics could accommodate 10,000 spectators
The Japanese government will allow up to 10,000 spectators at the rescheduled Tokyo 2020 Olympic Games as it prepares to lift the COVID-19 state...
The Action Network inks NHL content collaboration
The Action Network has inked a content-based partnership with the National Hockey League (NHL).As part of the collaboration, the sports media company will provide...
NFL inks first liquor sponsorship with Diageo
The National Football League (NFL) has signed multinational beverage company Diageo as the division’s new official liquor sponsor, four years after lifting a ban...