Unibet enters motorsport with NASCAR Stewart-Haas Racing tie-up
Kindred Group-owned Unibet has formed a partnership with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick, representing the betting brand’s first US motorsports...
SC Corinthians joins Socios.com fan engagement platform
Campeonato Brasileiro Série A team SC Corinthians is set to launch a Fan Token on the direct-to-consumer Socios.com platform via a partnership with Chiliz.As...
Liverpool unlocks new sponsorship category with Kodansha
Liverpool FC has named Japanese publisher Kodansha as the Premier League club’s new official publications partner.Focusing on community, Kodansha - a publisher of television...
Betway launches Olympic-themed esports challenges
Online sports betting operator Betway has launched a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges, in cooperation with Blast Premier.An extension of Betway’s...
Betsul signs on as Sport Club Internacional sponsor
Brazilian football club Sport Club Internacional has partnered with South American sports betting platform, Betsul.Under the terms of the agreement, the Betsul brand will...
Entain elevates fan engagement with multi-sports club VR experience
Entain has created a ‘first of its kind’ virtual reality (VR) ‘sports club’ entertainment experience.The VR experience will also enable customers to live stream...
Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.Marking the Bears’...
Aston Villa enlists OB Sports as new sleeve sponsor
Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner.Under the terms of the...
Wembley capacity increased to 75% for Euro 2020 semi-finals and final
Wembley Stadium will house 60,000 fans at the semi-finals and final of the 2020 UEFA European Championships, after the UK government came to an...
Castore inks first rugby sponsorship with Saracens
Sportswear brand Castore has inked a long-term deal with newly promoted Premiership Rugby side Saracens.Launching on 1 July, the deal will cover the men’s,...