Polish second division to continue leveraging ‘vital statistics’ from Statscore
The Fortuna 1. Liga, the Polish second division football league, has renewed its partnership with Statscore, continuing to utilise the firm’s services to access...
Detroit City FC names GNOG as online gaming partner
National Independent Soccer Association club Detroit City FC has inked a partnership with Golden Nugget Online Gaming (GNOG).As a result of the tie-up, Detroit...
TikTok finalises Wrexham AFC shirt sponsorship
Social media platform TikTok has inked a shirt sponsorship agreement with National League football club Wrexham AFC.The sponsorship, which will see TikTok’s logo appear...
WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s
Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...
Brentford signs up The Turmeric Co in season-long sponsorship
Newly promoted Premier League club Brentford has penned a season-long partnership with The Turmeric Co.Marking the West London side’s first season in the top-flight...
BBC attracts 20.6 million record audience as England progress in Euro...
England’s historic victory over Germany in the last-16 knockout stages of the 2020 UEFA European Championships drew in a record UK audience of the...
Tom Brady takes FTX equity stake in brand ambassador tie-up
National Football League (NFL) star Tom Brady has secured an equity stake in FTX, as part of a ‘historic’ deal which will see the...
UEFA to allow sleeve sponsors in club competitions
UEFA will allow teams competing in its club competitions to wear sleeve sponsors from next season, under the amended rules outlined by the European...
Diego Schwartzman links with AstroPay for global ambassadorship
Argentine tennis star Diego Schwartzman has joined payment solutions company AstroPay as a global ambassador, after inking a new 12-month partnership with the firm.The...
UFC names Battle Motors as first-ever Light Heavyweight presenting partner
The Ultimate Fighting Championship (UFC) has designated truck company Battle Motors as the first-ever presenting partner of the Light Heavyweight Division, becoming the official...