Silverstone to operate at full capacity for British GP
More than 140,000 spectators could be in attendance for the British Grand Prix at Silverstone on 18 July after it was announced that the...
Sportradar launches new product to drive rights-holders revenue
Sportradar has announced the launch of emBET, an industry-first product that integrates live betting content into over-the-top (OTT) streaming in real-time, and elevating engagement...
Horse racing to divide £21.5 million SWSP loan
The Horse Betting Levy Board (HBLB) has finalised its plans for the distribution of £21.5 million in Sports Winter Survival Package (SWSP) funding.SWSP was...
Horse racing leaders continue to express frustration at capacity limits
Leading figures in British horse racing have continued to express frustration with the capacity limits imposed on race tracks, which are much stricter than...
MLB pens ‘first-of-its-kind’ FTX crypto collaboration
Major League Baseball (MLB) has selected FTX as the official cryptocurrency exchange brand of the league as part of a long-term partnership, marking the...
Betway adds Nordea Open to sports sponsorship portfolio
Online betting and gaming company Betway has been designated as the official betting partner of the Nordea Open.Taking place from 5 to 18 July,...
1190 Sports and PP Sports bring Brasileirão Championship to China
Sports broadcasting agency 1190 Sports has inked a distribution deal with digital sports platform and Suning Sports Media-owned PP Sports, to bring the top-tier...
Unibet enters motorsport with NASCAR Stewart-Haas Racing tie-up
Kindred Group-owned Unibet has formed a partnership with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick, representing the betting brand’s first US motorsports...
SC Corinthians joins Socios.com fan engagement platform
Campeonato Brasileiro Série A team SC Corinthians is set to launch a Fan Token on the direct-to-consumer Socios.com platform via a partnership with Chiliz.As...
Liverpool unlocks new sponsorship category with Kodansha
Liverpool FC has named Japanese publisher Kodansha as the Premier League club’s new official publications partner.Focusing on community, Kodansha - a publisher of television...