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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

DCMS to allow 40,000 fans for UEFA Euro 2020 final

Sports fans across the UK have been given a boost after Prime Minister Boris Johnson announced that, despite the delay of ‘freedom day’, numerous...

Three Lions set BBC iPlayer record in Croatia victory

England’s slender 1-0 victory over Croatia in the Three Lions’ 2020 UEFA European Championships opener set a new record for BBC iPlayer, with the...

French Football Federation explores NFTs market with Sorare

The French Football Federation (FFF) has struck a licensing deal with digital trading card company Sorare, which will see the creation of a collection...

Extreme E eyes Scotland as South America race replacement

All-electric race series Extreme E has cancelled the final two races of the season in Brazil and Argentina due to the escalating situation in...

AC Milan inks REPX licensing agreement

Italian giant AC Milan has announced a new licensing partnership with UK-based fintech company REPX, which will activate a number of exclusive initiatives designed...

Fantastec teams with Dapper Labs for football NFTs market launch

Fantastec Sports Technology has linked with Dapper Labs - creators of the NBA Top Shot - to launch a new football non-fungible tokens (NFTs)...

How NFTs are monetising sports teams and athletes’ fanbases

Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...

Atlético Mineiro becomes first Brazilian team to launch Chiliz Fan Token

Atlético Mineiro is set to become the first Brazilian football club to launch a Fan Token in partnership with Chiliz – the creators of...

BBC Euro 2020 opener pulls in peak 6.9 million audience

A peak audience of almost seven million tuned in on the BBC to watch the opening match of the highly anticipated 2020 UEFA European...

Reading FC launches esports platform with Rival

EFL Championship club Reading FC is set to launch its Royals Esports platform in conjunction with gaming solutions company, Rival.The dedicated esports platform for...