Extreme E eyes Scotland as South America race replacement
All-electric race series Extreme E has cancelled the final two races of the season in Brazil and Argentina due to the escalating situation in...
AC Milan inks REPX licensing agreement
Italian giant AC Milan has announced a new licensing partnership with UK-based fintech company REPX, which will activate a number of exclusive initiatives designed...
Fantastec teams with Dapper Labs for football NFTs market launch
Fantastec Sports Technology has linked with Dapper Labs - creators of the NBA Top Shot - to launch a new football non-fungible tokens (NFTs)...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Atlético Mineiro becomes first Brazilian team to launch Chiliz Fan Token
Atlético Mineiro is set to become the first Brazilian football club to launch a Fan Token in partnership with Chiliz – the creators of...
BBC Euro 2020 opener pulls in peak 6.9 million audience
A peak audience of almost seven million tuned in on the BBC to watch the opening match of the highly anticipated 2020 UEFA European...
Reading FC launches esports platform with Rival
EFL Championship club Reading FC is set to launch its Royals Esports platform in conjunction with gaming solutions company, Rival.The dedicated esports platform for...
Action Network finalises multi-platform MLB tie-up
Sports media company The Action Network has linked up with Major League Baseball (MLB) in a new multi-platform content partnership.As part of the collaboration,...
SPFL inks ‘largest ever’ Cinch title sponsorship
The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline...
KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s
KO Entertainment, a subsidiary of global boxing promotion company Golden Boy Promotions, has formed a strategic alliance with Bally’s Corporation to integrate gamification into...