Norwich City shirt sponsor apologises for inappropriate marketing promotions
Norwich City has apologised to supporters who criticised the Premier League club for partnering with Asian betting operator BK8 Sports which promoted adult content...
CPL drives fan engagement in ComeOn! link-up
The Canadian Premier League (CPL) has designated ComeOn! as the official sports betting and online casino partner of the professional football league.Under the terms...
Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
Middlesbrough prolongs Kindred Group commercial alliance
EFL Championship club Middlesbrough FC has extended its principal partnership with online gambling operator Kindred Group for the next three seasons.As part of the...
Manchester United gives supporters an ‘enhanced voice’ in new fan share...
Premier League giant Manchester United is seeking to address concerns relating to the club’s ownership by establishing a Fan Advisory Board and Fan Share...
TSM inks esports industry record $210m FTX deal
US esports organisation Team SoloMid (TSM) has inked a record agreement with cryptocurrency trading platform FTX, marking the largest sponsorship deal in the esports...
Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports...
Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly promoted Premier League side’s principal partner for the 2021/22 season.Through...
BoyleSports signs Natalie Sawyer ahead of Euro 2020
Sports presenter Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships.In her new role,...
Canada Soccer partnership with Fanatics represents ‘key building block’
Canada Soccer has struck a long-term, multichannel retail partnership with Fanatics, a specialist in licensed sports merchandise.Under the terms of the deal, Fanatics will...
Santander expands rugby commitment with Lions partnership
The British and Irish Lions have named Santander International as one of its official partners, ahead of the upcoming tour against South Africa.Santander is...