Roca backs Spanish national team’s Euro 2020 campaign
The Spanish national football team has signed bathroom company Roca as its newest sponsor in greater China.As part of the deal, brokered by the...
Tokyo 2020 Olympics could accommodate 10,000 spectators
The Japanese government will allow up to 10,000 spectators at the rescheduled Tokyo 2020 Olympic Games as it prepares to lift the COVID-19 state...
The Action Network inks NHL content collaboration
The Action Network has inked a content-based partnership with the National Hockey League (NHL).As part of the collaboration, the sports media company will provide...
NFL inks first liquor sponsorship with Diageo
The National Football League (NFL) has signed multinational beverage company Diageo as the division’s new official liquor sponsor, four years after lifting a ban...
Leeds United designates local sponsor as official vehicle partner
Premier League side Leeds United has named local vehicle solutions company AMT as the top-flight club’s official vehicle partner.Headquartered in West Yorkshire, AMT will...
Ronaldo and Pogba rebuff Euro 2020 sponsors
Two of the biggest stars of Euro 2020, Cristiano Ronaldo and Paul Pogba have snubbed sponsors of the tournament, removing branded drinks bottles from...
Liverpool reaches ‘huge milestone’ in Anfield redevelopment
Liverpool FC has been given the green light by the Liverpool City Council’s planning committee for the £60 million redevelopment of the Premier League...
OneFootball hits record levels of Euro 2020 brand activation
Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships.Compared...
Greyhound racing gets ‘over the line’ at Oxford Stadium
Greyhound racing is due to return to the Oxford Stadium, with speedway events also a potential possibility, following the acquisition of a new 10-year...
Jaguar UK to ‘push the boundaries’ in Wimbledon renewal
The All England Lawn Tennis Club (AELTC) has extended its sponsorship agreement with automotive manufacturer Jaguar UK for a further five years.As official car...