England Cricket nets three-year deal with IG
England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG.The deal struck between the company and the England...
UEFA initiates disciplinary proceedings against remaining ESL teams
UEFA has begun disciplinary proceedings against Barcelona, Real Madrid and Juventus, the three teams who remain committed to the breakaway European Super League (ESL)...
Danish First Division reignites NordicBet sponsorship
Sports betting and online casino operator Betsson’s NordicBet brand has resumed its sponsorship of Denmark’s second-tier football tournament.Agreed between Betsson AB and Divisionsforeningen, the...
NRI: Cancelling Tokyo Olympics would cost Japan $17bn
The Nomura Research Institute (NRI) has estimated that cancelling the upcoming Tokyo Olympics and Paralympics would cost Japan 1.81 trillion yen, the equivalent of...
Romelu Lukaku joins Therabody as latest athlete partner
Belgian international footballer Romelu Lukaku has become the latest professional athlete to partner with Therabody, becoming an investor in the tech wellness company.The Inter...
Germany states Track Championships ‘not possible’ following journalist arrest
The German Cycling Federation (BDR) has confirmed that no German athletes will participate in the upcoming European Track Championships in Minsk, following the arrest...
Fabacus to deliver UFC fan rewards programme
The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus.The...
Betfair secures SBT Copa America coverage sponsorship
Coverage of the 2021 CONMEBOL Copa America on Brazilian TV broadcaster SBT will be sponsored by online gambling company Betfair.SBT is contracted to broadcast...
DAZN expands standalone business solution in Germany
Digital sports streaming service DAZN is set to roll out its global commercial premises business - ‘DAZN For Business’ - in Germany.In launching the...
US Soccer and SUM bring long-running commercial alliance to an end
The US Soccer Federation and the marketing arm of Major League Soccer (MLS), Soccer United Marketing (SUM), have announced the end of the two...