Romelu Lukaku joins Therabody as latest athlete partner
Belgian international footballer Romelu Lukaku has become the latest professional athlete to partner with Therabody, becoming an investor in the tech wellness company.The Inter...
Germany states Track Championships ‘not possible’ following journalist arrest
The German Cycling Federation (BDR) has confirmed that no German athletes will participate in the upcoming European Track Championships in Minsk, following the arrest...
Fabacus to deliver UFC fan rewards programme
The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus.The...
Betfair secures SBT Copa America coverage sponsorship
Coverage of the 2021 CONMEBOL Copa America on Brazilian TV broadcaster SBT will be sponsored by online gambling company Betfair.SBT is contracted to broadcast...
DAZN expands standalone business solution in Germany
Digital sports streaming service DAZN is set to roll out its global commercial premises business - ‘DAZN For Business’ - in Germany.In launching the...
US Soccer and SUM bring long-running commercial alliance to an end
The US Soccer Federation and the marketing arm of Major League Soccer (MLS), Soccer United Marketing (SUM), have announced the end of the two...
City Football Group invests in Co-op Live arena venture
City Football Group (CFG), the holding company which owns Manchester City, has agreed to become an equal joint venture partner and investor in the...
PointsBet secures company first in WNBA deal
The Women’s National Basketball Association (WNBA) has designated global sportsbook operator PointsBet as an authorised gaming operator of the premier basketball division.Under the terms...
UEFA: European clubs have missed out on €9bn revenue
Clubs across all tiers of European football are estimated to have forfeit €9 billion of revenue in the 2019/2020 and 2020/2021 financial years as...
Leicester City scores ‘record’ FBS sponsorship tie-up
Leicester City has sealed a ‘record’ sponsorship agreement with online trading company FBS, which will kick in at the beginning of the 2021/22 season.The...