Ex-England manager Roy Hodgson joins football fan-led review panel
The UK government has named the full membership of the panel which will conduct the long-awaited fan-led review of football, including former players and...
Mercedes Cup nets new sponsorship with BDSwiss
Ranking ATP Tour event the Mercedes Cup has named financial services provider BDSwiss as a gold sponsor, as well as the exclusive online trading...
Wolverhampton Wanderers nets ‘landmark’ technical partner in Castore tie-up
Wolverhampton Wanderers has netted ‘the largest technical partner sponsorship fee’ in the Premier League club’s history, unveiling UK sportswear brand Castore as its new...
Everton moves to maximise fan engagement with Piing link-up
Premier League football club Everton has boosted its fan engagement by linking up with crowd gaming developer Piing, as spectators begin to return to...
UFC duo joins Stake.com brand ambassador roster
Cryptocurrency casino Stake.com has named Ultimate Fighting Championship (UFC) duo Alexa Grasso and Marlon Vera as the sportsbook’s newest brand ambassadors.Joining fellow mixed martial...
Avaldsnes IL secures its ‘biggest sponsorship deal of all time’ with...
Norwegian Toppserien women’s football club Avaldsnes IL has partnered with online sports betting and casino operator Betsson, focused around diversity and supporting its European...
Sportradar seals ‘groundbreaking’ deals with New York Jets and Baltimore Ravens
Sportradar has formed strategic partnerships with the New York Jets and Baltimore Ravens to support the National Football League (NFL) franchises’ efforts in maximising...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.The multi-year partnership, which...
Unibet pledges support to #GoRacingGreen mental health initiative
Sports betting brand Unibet has announced it will back its principal horseracing charity partner #GoRacingGreen during ‘Mental Health Awareness Week’, as it embarks on...
Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...