Therabody adds Mo Farah to athlete ambassador roster
Wellness technology firm Therabody has recruited British Olympian Sir Mo Farah to its team of athlete ambassadors.As a Therabody ambassador, Farah joins a suite of...
AFA becomes first national team to launch Socios Fan Token
The Argentine Football Association (AFA) has teamed with Chiliz, creators of Fan Tokens and the Socios.com fan engagement platform, to launch the official $ARG...
Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
Earmarked as an ‘extraordinary moment of history’ by the European Club Association, the reforms to the UEFA Women’s Champions League sees the tournament take...
NBC Sports Regional Networks deepen fan engagement strategy with Sportradar
Sports data collection and analytics firm Sportradar has formed a data and content partnership with the NBC Sports Regional Networks.Under the terms of the...
Spanish government gives LaLiga spectators green light
The Spanish government has approved the return of football fans to sporting stadiums at a limited capacity in regions with low levels of COVID-19...
IOC not driven by public opinion despite ‘conflicted’ sponsor
The International Olympic Committee (IOC) has reiterated that the upcoming Tokyo 2020 Olympic Games will not be derailed by public opposition, despite facing growing...
British and Irish Lions make terrestrial return on Channel 4
Coverage of The British and Irish Lions will return to UK terrestrial television for the first time since 1993 after commercial broadcaster Channel 4...
RLWC2021 inks ‘historic’ National Lottery collaboration
The organisers of the Rugby League World Cup 2021 (RLWC2021) have announced a ‘historic partnership’ with the National Lottery, as part of an initiative...
Leading golf authority links with BetMGM for LPGA partnership
The Ladies Professional Golf Association (LPGA) has inked a multi-year agreement with BetMGM, securing the position of official betting operator and partner of the...
Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs
The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...