DAZN ‘stays true to goals’ with Sky Deutschland deal
DAZN has signed an agreement with Sky's Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in...
Liga MX’s Chivas inks deal with Mexican national lottery
Club Deportivo Guadalajara, commonly known as Chivas, has linked with the Mexican national lottery to launch a suite of commemorative tickets.The partnership will celebrate...
Tokyo 2020 Olympic Committee denies cancellation plans
The Tokyo 2020 Organising Committee has reiterated that no board members support the cancellation of the upcoming Olympic Games, as public opposition continues to...
PGS lauds ‘beginning of a new era’ via Fanatics partnership
Paris Saint-Germain (PSG) has enhanced its partnership with sports merchandising firm Fanatics to open a permanent retail store in the US, boosting its stateside...
Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank
The Ekstraklasa, Poland’s top-flight professional men’s football league, has renewed its sponsorship arrangements with state-owned lottery operator Totalizator Sportowy’s Lotto brand and the PKO...
MLSPA and Mayweather Jr make NFT announcements
The use of Non-Fungible Token (NFT) digital assets in the sporting space has been expanded following separate announcements by the Major League Soccer Players...
England Cricket nets three-year deal with IG
England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG.The deal struck between the company and the England...
UEFA initiates disciplinary proceedings against remaining ESL teams
UEFA has begun disciplinary proceedings against Barcelona, Real Madrid and Juventus, the three teams who remain committed to the breakaway European Super League (ESL)...
Danish First Division reignites NordicBet sponsorship
Sports betting and online casino operator Betsson’s NordicBet brand has resumed its sponsorship of Denmark’s second-tier football tournament.Agreed between Betsson AB and Divisionsforeningen, the...
NRI: Cancelling Tokyo Olympics would cost Japan $17bn
The Nomura Research Institute (NRI) has estimated that cancelling the upcoming Tokyo Olympics and Paralympics would cost Japan 1.81 trillion yen, the equivalent of...