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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

British and Irish Lions make terrestrial return on Channel 4

Coverage of The British and Irish Lions will return to UK terrestrial television for the first time since 1993 after commercial broadcaster Channel 4...

RLWC2021 inks ‘historic’ National Lottery collaboration

The organisers of the Rugby League World Cup 2021 (RLWC2021) have announced a ‘historic partnership’ with the National Lottery, as part of an initiative...

Leading golf authority links with BetMGM for LPGA partnership

The Ladies Professional Golf Association (LPGA) has inked a multi-year agreement with BetMGM, securing the position of official betting operator and partner of the...

Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs

The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...

Heineken toasts to Miami Dolphins in new tie-up

National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA.Under the terms of the agreement, eight Heineken-branded...

Motorsport Network recruits Simon Danker as Motorsport.tv CEO

The Motorsport Network has named Simon Danker as the new CEO of its over-the-top (OTT) operation, Motorsport.tv.As CEO of the platform, Danker will draw...

Broadcasters face calls for ban on Euro 2020 betting adverts

Broadcasters and media outlets screening this year’s rescheduled 2020 UEFA European Championships have received calls for the suspension of gambling advertisements during this summer’s...

ECB losses plummet to £16.1 million amid pandemic

The England and Wales Cricket Board (ECB) was hit by a loss of £16.1 million for the financial year ending 31 January 2021 as...

Surrey CCC links with Betway for sporting sponsorship

Surrey County Cricket Club has named online gaming and sports betting operator Betway as its newest partner.The collaboration will include Kia Oval venue branding...

Joshua-Fury set for Saudi Arabia, according to Eddie Hearn

The highly anticipated British boxing bout between Anthony Joshua and Tyson Fury, dubbed the ‘fight of the century’, will be staged in Saudi Arabia,...