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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

PSG hails Betway renewal as ‘most significant date’ in club’s esports...

International online sportsbook Betway has renewed its collaboration with French football giants Paris Saint-Germain’s (PSG) esports team, PSG.LGD.The partners first began working together in...

WWE inks ‘historic’ DraftKings gaming collaboration

WWE has designated daily fantasy sports operator DraftKings as the integrated media and entertainment firm’s new official gaming partner.The agreement, which is subject to...

DCMS to single out one FA Cup semi-final for spectator pilot...

Oliver Dowden, the UK’s Culture Secretary, has confirmed that the Department for Digital, Culture, Media and Sport (DCMS) will choose one of next month’s...

Betfred Super League season ushers in record-breaking start

The 2021 Betfred Super League got off to a record-breaking start at the weekend, posting the highest viewership for a regular season match in...

Endeavor reportedly looking to clinch full UFC ownership

Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...

Sportsbet.io donates Southampton sponsorship for charity match

Sportsbet.io, the main club partner of Southampton FC, has donated its shirt sponsorship of the Premier League club to the Saints Foundation for this...

All Blacks players threaten to put brakes on Silver Lake private...

Over half a dozen of New Zealand’s national rugby players have moved to reject private equity firm Silver Lake’s planned investment in New Zealand...

SBC Leaders: Lessons to be learned from sports rights-holders for gambling...

Leveraging sports clubs and leagues’ fanbases can boost betting brands’ customer appeal, according to Oddspedia CEO, Jan Möller.In the second edition of SBC Leaders...

Enetpulse: Why data is key to driving Euro 2020 engagement

The rescheduled Euro 2020 tournament will see heightened levels of engagement among bettors, according to Kamil Murcko - Enetpulse’s Head of Sales - who...

Betsson to ‘share the hope’ for Chile’s World Cup campaign

The Chilean national football team has selected Betsson as La Roja’s first official betting partner, penning an agreement with the Federacion de Futbol de...