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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Everton receives clearance for £500m stadium proposals

Everton FC’s £500 million proposal for a new stadium at the Bramley-Moore Dock site can proceed after the The Ministry of Housing, Communities and...

Williams Racing steers in Honibe as new official partner

Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway.Through the partnership,...

Formula One teams with Zoom as engagement set for record growth...

Formula One has named Zoom Video Communications as the official unified connection platform of the race series.As part of the multi-year partnership, Formula One...

Guild Esports finalises EMEA-wide Subway sponsorship

Guild Esports has struck a two-year sponsorship agreement with sandwich franchise Subway, covering 55 markets in Europe, the Middle East and Africa (EMEA).The British...

European sports sponsorship dips 9% in 2020 as football comes out...

The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview.The report, conducted...

Betway moves into US sports with multi-league NBA and NHL deals

Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL).The online betting and gaming...

Svenska Spel to honour 2022 FIFA World Cup sponsorship

Sweden’s state-owned operator Svenska Spel has opted to stand by its sponsorship of the country’s national football team at next summer’s FIFA World Cup...

RMG posts record Cheltenham streaming figures for 2021 Festival

The 2021 Cheltenham Festival generated a record volume of streams for a British horse racing event, according to statistics cited by the Racecourse Media...

MotoGP lands 888 Portuguese Grand Prix title sponsorship

Gaming and entertainment company 888 has secured the title sponsorship for the Portuguese Grand Prix in a deal brokered by Dorna Sports, the commercial...

Sportradar seals CBA League broadcasting and data tie-up

Sportradar has inked a multi-year partnership with the Chinese Basketball Association (CBA), which comes into effect during the current 2020/21 season.Sportradar will utilise its...