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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Football’s Festive Featurettes: A Welsh love story ‘Actually’

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Barcelona’s Gerard Piqué seals new career move with Sorare

Spanish international Gerard Piqué has joined fantasy football operator Sorare as a strategic advisor.The FC Barcelona defender has already made a ‘significant investment’ in...

NHL finalises start date for 56-game 2020/21 season

The 2020/21 National Hockey League campaign will kick off on 13 January after the NHL Players’ Association agreed to a shortened 56-game season.The 31...

Rio Open tennis tournament pushed back by coronavirus

The Rio Open has been postponed by Brazilian event operator IMM Sports and Entertainment and the Rio Institute of Tennis (ICT) as a result of...

ATP Tour lifts gambling sponsorship ban

The ATP Tour has made the decision to lift the two-year long ban on men’s tennis tournaments signing deals with sports betting and fantasy...

BT Sport holds onto Premiership Rugby in renewed rights agreement

BT Sport will remain as the home of Premiership Rugby for a further four years after the UK broadcaster agreed renewed terms with the...

Everton moves into Colombian market with Rushbet sponsorship

Everton Football Club has continued to build its presence in South America by signing Rushbet.co as its first commercial partner in Colombia, as part...

Chelsea become first non-Chinese cub to make Kuaishou debut

English football giants Chelsea FC has become the first team from outside China to launch on the Kuaishou social media platform.The West London club...

Hong Kong Sevens rugby pushed back after fourth COVID-19 wave hits

The 2021 Cathay Pacific HSBC Hong Kong Sevens tournament has been postponed by the Hong Kong Rugby Union (HKRU) and World Rugby.The rugby festival,...

Sky Sports Racing channel takes home Best in Sports Media prize

Sky Sports Racing has picked up the ‘Best in Sports Media’ prize at the Sport Business Awards this week, with judges praising how the...