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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Chelsea posts £32 million profit despite COVID-19 pandemic

Chelsea FC has released its latest financial update, which shows that the club recorded a £32.5 million profit, in spite of the COVID-19 pandemic.Unsurprisingly,...

Discovery makes OTT debut in 12 European markets

American media group Discovery has forged a long-term agreement with telecommunications firm Vodafone across multiple European markets.Beginning in 2021 and continuing into 2022, Vodafone...

GSRM and Torneos seal Argentinian football rights in new alliance

Argentinian rights agency Torneos and Global Sports Rights Management (GSRM) have joined forces in a bid to commercialise international rights to Argentina’s top tier,...

Paddy Power to headline ITV Racing coverage

Irish bookmaker Paddy Power has been named as the new title sponsor of ITV Racing’s live fixtures in a new two-year agreement.The deal, which...

Tokyo 2020 Olympics extends deal with domestic sponsors

The organisers of the Tokyo 2020 Olympic and Paralympic Games have reached an extension agreement with all 68 of the games’ domestic sponsors.Various Japanese...

Danita Johnson makes history as first black president of MLS franchise

Danita Johnson has been named as the first black president of a Major Soccer League (MLS) club after DC United appointed the 37-year-old as...

NHL looks to increase revenues through helmet sponsorships

The National Hockey League (NHL) is hopeful that a new range of helmet sponsorships could generate up to $15 million in revenue for its...

Juventus negotiates three-year Jeep sponsorship extension

Serie A club Juventus has added a further three years to its existing sponsorship agreement with Fiat Chrysler Automobiles (FCA) Italy.The Italian giants renegotiated...

Insider Sport’s Year in Review: November – December

As we approach the end of 2020, Insider Sport is looking back at the top stories from each month of what has been a...

Insider Sport’s Year in Review: September – October

As we approach the end of 2020, Insider Sport is looking back at the top stories from each month of what has been a...