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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Ted Leonsis to kick off Sportradar Connect series

Sportradar has launched a new in-house curated event series, led by industry professionals and executives, providing ‘exclusive insight, analysis and ideas on the business...

Exclusive Polish rights to LVision’s BetBooster secured by STS

Poland’s largest gambling and betting operator STS has gained the exclusive rights to LVision’s BetBooster product.BetBooster is a data-driven product that seeks to enhance...

Atletico Mineiro chooses Betano as main shirt sponsor

Sports betting platform Betano has penned its first commercial deal with a sports club, partnering with Brazilian football team Club Atletico Mineiro.Betano made its...

Konami Digital Entertainment to serve as global partner to Santos FC

Santos FC has signed an agreement with Konami Digital Entertainment which will see the firm become the official global partner and video game partner...

Washington Nationals inks multi-year BetMGM agreement

Major League Baseball (MLB) franchise the Washington Nationals has become the latest team to partner with BetMGM in a multi-year agreement.BetMGM is a joint...

New COVID-19 strain threatens postponement of Women’s Six Nations

The Women’s Six Nations tournament could be pushed back to an April and May window, according to the PA news agency.Ordinarily, the competition would...

Hyperice makes NFL team sponsorship debut with Kansas City Chiefs

Recovery technology company Hyperice has signed a sponsorship deal with reigning National Football League (NFL) champions the Kansas City Chiefs.The multi-year agreement is an...

Greyhound racing continues behind closed doors amid third lockdown

The Greyhound Board of Great Britain (GBGB) has confirmed that greyhound racing will continue behind closed doors, despite England entering a third national lockdown.There...

GambleAware targets football fans in BetRegret campaign

GambleAware has published a report detailing the step-by-step process of its BetRegret campaign, targeting football audiences as part of the first stage.The gambling harm...

DraftKings forms betting partnership with Drone Racing League

US-based sportsbook DraftKings has been signed as the official betting partner of the Drone Racing League (DRL), as aerial motorsports continue to grow in...