DAZN expands US broadcasting for upcoming title fight
International streaming platform DAZN has struck a deal with In Demand to show the upcoming super-middleweight title fight between Mexico’s Saul “Canelo” Alvarez and...
BeIN Sports retains MENA Premier League broadcast rights
BeIN Media Group will continue to serve as the Premier League’s official broadcast partner in the Middle East and North Africa (MENA) as part...
EA Sports and UEFA link up for new eChampions League
Electronic Arts and UEFA have confirmed that the eChampions League will return for a third season, taking on a revamped format and utilising the...
Betfred expands rugby roster with England triple sponsorship for RLWC
England Rugby League has signed UK bookmaker Betfred as an official partner to England’s Men’s, Women’s and Wheelchair teams for 2021, covering the upcoming edition...
Huddersfield Giants introduces Veo Technologies to rugby league
Betfred Super League side Huddersfield Giants have become the first rugby league club to trial Veo Technologies' Al-powered sports recording and analysis platform ahead of...
Football’s Festive Featurettes: Rangers wishing for Ibrox return at Christmas
The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...
Neymar fronts PokerStars campaign in new partnership
Brazilian footballer Neymar Jr has confirmed he is re-joining PokerStars as part of the online poker brand’s ‘All In’ campaign.The brand, which is owned...
MansionBet signs two year deal with Newbury races
Online betting operator MansionBet are set to become the new sponsor of the annual Grade 1 Challow Hurdle, as part of a new two year deal.This forms part...
AFC expands Continental Tires sponsorship for Asian Cup
The Asian Football Confederation (AFC) has extended its agreement with German tire manufacturer Continental Tires for a further four years, to cover national team...
ECB and Vitality continue extensive sponsorship deal
Health and life insurance company Vitality is set to extend its role as the official health and wellbeing sponsor of the England and Wales...