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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

DraftKings Pink ‘Em raises $113,000 during breast cancer awareness month

DraftKings’ second-annual Pink ‘Em initiative, in collaboration with the Larry Fitzgerald Foundation, has raised $113,000 to help fund breast cancer research.The initiative, which features...

NBA extends betting data deals

The National Basketball Association (NBA) has announced it has expanded its betting data deals with Sportradar and Genius Sports Group.As part of the deal,...

Southampton ‘sure’ of new training sponsor

Southampton FC have unveiled Sure as its new 2020/21 Official Training Kit Partner, for the first-team and B team.The anti-perspirant brand’s logo will appear...

NFL players to become stakeholders in Monkey Knife Fight

The National Football League Players Association (NFLPA) has linked up with Monkey Knife Fight, a fantasy sports gaming platform, and sports company OneTeam Partners...

Fan ban reintroduced in Switzerland and Germany

Germany and Switzerland have ordered sporting events to be played behind closed doors once again, as a result of a surge in COVID-19 cases.The...

NHL side joins forces with BetMGM

National Hockey League side (NHL) Detroit Red Wings has expanded its strategic partnership with BetMGM, a sports betting and gaming platform.As part of the...

Coral celebrates football with Sunday League campaign

Coral has launched its new nationwide campaign ‘Sunday League’ celebrating Britain’s passion for football and its importance to all communities.The campaign sees Coral continue...

Alfa Romeo and Sauber extends F1 deal

Alfa Romeo will continue their partnership with Swiss Formula 1 team Sauber, it has been revealed.An extra season has been added to the agreement,...

EA and Learfield to launch new college esports league

Electronic Arts (EA) and media and technology services company, Learfield IMG College, have announced a new collegiate esports league.The division, which will be called...

Everton Women seal record commercial deal

Everton Women has signed a multi-year agreement with digital and telecommunications company MegaFon.The company, which already appears on the front of the men’s training...