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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Russian Premier League strikes partnership with fintech firm Tinkoff 

The Russian Football Premier League (RFPL) has announced that fintech Tinkoff has become a principal partner for the next three seasons.As per the deal,...

Heineken’s Pincus replaces Barnett as F1 director of commercial partnerships

Murray Barnett has been replaced by Heineken’s sponsorship director Ben Pincus as F1’s new director of commercial partnerships.Furthering the company’s corporate reshuffling, which started...

Horseracing Bettors Forum launches 2020 survey on racing fixtures

In a bid to gauge an understanding of punters' thoughts on the current racing calendar, the Horseracing Bettors Forum (HBF) has confirmed the launch...

Esports revenue to reach above $1 billion in Newzoo’s esports report

Newzoo’s 2020 Global Esports Market Report has reported that esports revenue will grow to $1.1billion (£930.7m) this year, a 15% increase from 2019’s $950.6m...

MLS strengthens data approach with Second Spectrum deal

Major League Soccer (MLS) has continued to develop its sponsorship portfolio for the 2020 season by announcing Second Spectrum as its first ever official...

LeTou’s Paul Fox discusses the impact of NFL’s new sportsbook policies

The NFL’s recent sportsbook policy loosening has been a welcome revelation for many bookmakers around the world, seeking to capitalise on the growth of...

Watford scores new partnership with American Airlines

Watford Football Club has announced a new partnership with American Airlines as its Official Airline Partner for the culmination of the 2019/20 season.The partnership...

HSBC ends British Cycling sponsorship after Olympics

Banking firm HSBC has announced it will end its current deal with British Cycling after the conclusion of the 2020 Olympic and Paralympic Games...

Gambling campaigners deliver Boris Johnson football sponsorship letter

Boris Johnson will be delivered a letter by problem gambling campaigning groups Gambling With Lives and The Big Step, declaring that betting sponsorships in...

The esports report – Marvel joins the Chiefs universe and grassroot...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This edition takes a look at the...