Williams starts to sweat following reported Rexona exit
Polish sports media provider Sportowe Fakty has reported that the Williams Formula One team has lost yet another major sponsor in the form of...
‘Omnipresent’ ads sees Jupiler Pro League receive BGC criticism
The 2019 playoffs for the Jupiler Pro League has come under criticism by a report published by the Belgian Gaming Commission (BGC) which cited...
FootballMedia CEO Dean Akinjobi: Increasing football’s efforts in sustainability
Ahead of the group's latest partnership within women's football, Dean Akinjobi CEO of FootballMedia, tells us more on why he believes football needs to be a...
Thai MMA set for boost following ONE partnership
ONE Championship, the mixed martial arts (MMA) and combat sports promoter, has announced it has partnered with the Sports Authority of Thailand (SAT) to...
XFL unveils Genius integrity protection
The XFL has announced a multi-year partnership with Genius Sports to launch a comprehensive integrity program with the aim of protecting itself against the...
LFC announces Nike partnership
Liverpool Football Club has announced that sportswear company Nike will replace New Balance to become the club’s official kit supplier as from the 2020-21...
China deepens European engagement with La Liga deals
La Liga football club Villarreal has announced the signing of a Memorandum of Understanding (MoU) with Chinese Super League football club Tianjin Teda following...
ONE Championship signs 13 partners for 2020
ONE Championship has announced it has signed strategic partnerships with at least 13 global brands for 2020.Audio equipment manufacturer JBL is among the 13...
Benfica boost fan engagement with historic OTT launch
Eyeing deeper digital engagement, S.L. Benfica has become the first Portugese football club to launch its own OTT subscription platform, Benfica Play.The streaming service,...
DraftKings nets MSG, NY Knicks and Rangers sports betting partnership
A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...