SPFL deepens engagement with IMG Arena
IMG Arena has announced the signing of a long-term rights agreement with the Scottish Professional Football League (SPFL).Beginning at the start of the 2020/21...
Eurovision Sport acquires FIFA CWC European broadcasting rights
Eurovision Sport, sports subsidiary for the European Broadcasting Union (EBU), has announced it has secured exclusive multi-platform media rights to upcoming iterations of the...
FDJ becomes official partner of Paris 2024
French national lottery operator FDJ has announced it has become an official partner of the Paris 2024 Olympic and Paralympic Games thus continuing its...
McLaren strengthens cycling footprint with latest racing investment
The WorldTour cycling team has been rebranded to Team Bahrain-McLaren following the announcement of a partnership between the cycling outfit and automobile giant McLaren.As...
Dean Akinjobi: The importance of creative sponsorship activations
CEO of Football Media, Dean Akinjobi has emphasised the different ways that brands can activate sponsorships while also discussing how important creativity is to...
ROKiT becomes inaugural sponsor of the all-female W Series
ROKiT has been confirmed as the first sponsor of the all-female W Series since the championship launched at the end of 2018.The agreement will...
World Snooker confirms ten-year Saudi Arabia partnership
World Snooker has strengthened its global expansion, announcing that for the first time Saudi Arabia will host a tour event in 2020.The event will...
The European Broadcasting Union strengthens portfolio with UEFA deal
The European Broadcasting Union (EBU), through its sports division Eurovision Sport, has confirmed a significant new deal with UEFA for the media rights to...
DAZN deepens engagement with MGM collaboration
Deepening engagement for last Saturday’s heavyweight title tussle between Andy Ruiz Jr and Anthony Joshua, DAZN unveiled a joint venture with MGM Resorts International...
Manchester City unveil Marathonbet training kit sponsorship
Online sportsbook Marathonbet has become the first ever Official Training Kit Partner to Manchester City following the announcement that it has strengthened its existing deal with the...