UEFA toasts extension of Heineken partnership
Heineken has deepened its relationship with UEFA, signing a further sponsorship agreement to become the official beer partner of UEFA EURO 2020.The extension means...
Sky New Zealand lands Commonwealth Games broadcasting rights
Sky TV has landed the broadcasting rights for the 2022 and 2026 Commonwealth Games in New Zealand and the Pacific Islands.The deal is built on the...
Sportradar strengthens partnership with DraftKings
DraftKings has announced a long term extension of its partnership with Sportradar, which will see data supplier continuing to be the betting operator's supplier...
Takeaway.com served up as latest sponsor of EURO 2020
Takeaway.com has been delivered as the latest partner of UEFA EURO 2020, which will give the online food delivery company the rights to stadium...
The NHL continues European expansion for upcoming season
The NHL has confirmed it's bringing the league to Europe again next season, announcing regular season games will take place in the Czech Republic and Finland...
Parimatch unveils flamboyant marketing campaign with Conor McGregor
International betting operator, Parimatch has launched its latest marketing campaign with one of the world’s most recognised combat sports athletes, Conor McGregor.The former two...
Optus Sport partnership brings WSL to Australia
Optus Sport has united with the Women's Super League (WSL) to broadcast the league for the next three years in Australia.
The partnership means the platform...
LiveWire Sport’s Pranav Soneji: Diversifying the sports industry to represent fans
We spoke to Pranav Soneji, Director and Co-Founder of LiveWire Sport, who discussed what steps the sports industry can take to better represent the...
Sky Sports looks to rival BT for Champions League rights
Bids are set to be submitted today for the next set of Champions League television rights with Sky Sports expected to reenter the race...
LeoVegas backs Responsible Gambling Week with Leicester Tigers sponsorship
LeoVegas has backed the Responsible Gambling Week by replacing the LeoVegas logo on the Leicester Tigers shorts for this weekend’s Premiership match against London Irish with the Responsible Gambling...