How boxing is engaging new demographics with KSI vs Logan Paul
This weekend’s polarising rematch between YouTubers KSI and Logan Paul is opening the door for a new audience to engage with the sport of...
NBA nets ParionsSport as associate partner for Paris 2020 Game
The National Basketball Association (NBA) has unveiled ParionsSport – the Française des Jeux (FDJ) sports betting brand as an associate partner of the NBA...
Two lucrative sponsorships allow PSG to reach new financial heights
Ligue 1 champions Paris Saint-Germain (PSG) has announced a club record €637.8m revenue for the 2018/19 fiscal year following major sponsorship deals with Accor...
FanDuel links with MSG Networks as broadcast partner for NY Knicks...
MSG Networks has united with FanDuel in a new comprehensive sponsorship agreement that will designate the operate as an official sports gaming partner for New...
SIS elevates racing offering with Argyll Entertainment
Multi-channel supplier Sports Information Services (SIS) will deliver has elevated its horse racing coverage, securing a two-year agreement with Argyll Entertainment to deliver its...
DAZN strengthens Spanish portfolio with Matchroom expansion
Strengthening its Spanish portfolio, DAZN has announced a joint venture with Matchroom Boxing and OPI Since 82, that will see the platform broadcast a...
ATR deepens coverage with sectional timing
Seeking to heighten its coverage of the jump racing season, attheraces.com (ATR) will allow fans to gain a greater understanding of racing form with the launch...
Teqball federation elevates engagement with SQILLER
The International Teqball Federation (FITEQ) has announced the launch of mobile app, SQILLER, which aims to use cutting-edge technologies to redefine how fans engage...
ONE Championship draws in 85 million views for centenary event
Asian MMA promotion, ONE Championship (ONE), has announced that its historic 100th live event, drew a record-breaking 85 million viewers worldwide across all platforms.The...
NBA TV unveiled as new dedicated OTT platform
The NBA has become the first linear sports league network to launch a direct-to-consumer subscription offering.The new OTT platform will be jointly managed by the...