Dean Akinjobi: Unlocking new markets with women’s football
CEO of Football Media, Dean Akinjobi has emphasised the opportunity that awaits betting brands within the ever expanding and growing market that is women’s...
Celta Vigo unveils Maldives sponsorship agreement
La Liga football club Celta Vigo has announced the signing of a three year sponsorship agreement with the Maldives tourism board that is worth...
DraftKings nets integrity focused partnership with the NBA
The National Basketball Association (NBA) has announced a new multi-year partnership with DraftKings.It means that DraftKings has become an Authorised Sports Betting Operator, with the collaboration placing integrity...
League Cup legacy – Is it time to say goodbye to...
Just how important is English football’s League Cup? It’s a question which can only be answered subjectively, of course. Many football fans - mainly...
Sponsorship deal up in flames as Petrobras dumps McLaren
Formula 1 racing team McLaren has officially confirmed that its sponsorship deal with Petrobras, the Brazilian fuel and oil company, has been terminated with...
Middlesbrough backs 2019 Responsible Gambling Week
English Football League (EFL) Championship club Middlesbrough has thrown its support behind 2019's Responsible Gambling Week.The collaboration will see the club promote the initiative, which is seeking to trigger a national...
Katie Taylor transcends women’s boxing with Manchester main event
Capturing her second world title at an atmospheric Manchester Arena on Saturday night, Irish icon Katie Taylor exemplified the exponential growth of women’s boxing.Taking...
US Fans set for full throttle F1 coverage following ESPN...
Formula 1 (F1) has announced a partnership extension with ESPN that will see the US broadcaster continue its coverage of the sport until 2022...
NASCAR strengthens longstanding partnership with Mars
NASCAR has announced a multi year extension to its longstanding partnership with Mars.Since the partnership’s formation almost 30 years ago, Mars has steadily increased...
FITE lands global rights deal for KSI vs Logan Paul
Matchroom Boxing USA has united with online platform, FITE, which specialises in premium combat sports, with the site broadcasting the rematch between KSI and...