NASCAR strengthens longstanding partnership with Mars
NASCAR has announced a multi year extension to its longstanding partnership with Mars.Since the partnership’s formation almost 30 years ago, Mars has steadily increased...
FITE lands global rights deal for KSI vs Logan Paul
Matchroom Boxing USA has united with online platform, FITE, which specialises in premium combat sports, with the site broadcasting the rematch between KSI and...
Study reveals on demand sport growth eclipses that of live streaming
The growth of on demand sports content significantly surpassed that of live streaming over the past year, according to by analysts Conviva.The report detailed...
Philadelphia Eagles strikes new partnership with Unibet
The Philadelphia Eagles has unveiled its first ever casino partnership in a multi-year deal with online operator, Unibet.The sponsorship deal grants the Kindred Group...
Codemasters continues strong relationship with Formula One
Codemasters has confirmed the extension of its contract with Formula One Management for exclusive video game rights for the FIA Formula One World Championship...
Fnatic strikes Dota 2 partnership with LeTou
Fnatic has expanded its sponsorship portfolio, announcing a new partnership with Asian gambling operator, LeTou.The deal will see the operator support the Kuala Lumpur based Dota...
Parimatch CEO Sergey Portnov on future evolution in sports streaming
Streaming and the way fans engage with sports on the cusp of change, as people strive for a more engaging experience, according to Parimatch...
Finder.com CEO Jon Ostler on combating the ‘urgent’ problem of piracy
A recent study by Finder.com underlined the extent of how much piracy is a problem within English Premier League broadcasting.Analysing the evolution of sports streaming...
PSG strengthens environmental commitment with Gaussin Group
French champions, Paris Saint-Germain has unveiled a new strategic partnership with the Gaussin Group to provide driverless, 100% electric vehicles for both public transport...
Ajax strengthens esports commitment with Azerion
Ajax has strengthened its presence within esports, agreeing a partnership with Azerion that will last for at least three seasons.As part of the deal, Azerion...