Strengthening its presence across South America, cryptocurrency sportsbook Sportsbet.io has secured an extension to its current sponsorship with Clube de Regatas do Flamengo.

The duo had previously penned a three-month betting partnership which largely focused upon media and digital activations. The new agreement, however, will see Sportsbet.io’s logo displayed on the shoulder blade of Flamengo’s playing shirt.

Rodolfo Landim, president of Flamengo, commented: “We are extremely pleased with the performance and professionalism of our partners at Sportsbet.io, so are thrilled to strengthen our relationship with this new sponsorship.

“As ever, I would like to thank our passionate supporters, the Nação Rubro-Negra, whose wonderful support makes partnerships that strengthen our club possible. I am sure they will enjoy trying out the Sportsbet.io platform.”

The Sportsbet.io logo will be added to the shirt later this month, and remain throughout 2020.

The duo have not yet disclosed the financial details of the agreement, however it has been reported that the agreement marks the largest shoulder blade sponsorship in Flamengo’s history.

Tim Heath, CEO of Sportsbet.io, added: “We are incredibly proud to be a global partner of Flamengo, which is no doubt, the biggest club in Brazillian football. Starting our relationship as a Digital and Media Partner in 2019, it was a simple decision to take our sponsorship to the next level, and have our logo on the famous red and black shirt.

“Flamengo’s professionalism, both on and off the field, makes them a pleasure to work with and we are certainly looking forward to expanding our relationship with them in the years to come.”

Insider Insight: The extension to the agreement with Flamengo strengthens the operator’s ongoing commitment to football sponsorship, having recently secured a deal with Watford FC.

Through the deal, Sportsbet.io will be able to elevate its presence across the South American market, boosting its brand exposure and expanding its cryptocurrency-based offering to a new demographic.