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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

MLB expresses interest in advertising patches

A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...

Huddersfield kit unveiling met with fan disbelief

Huddersfield Town has released its Paddy Power sponsored ‘home kit’ for the 2019/20 Championship season and it hasn't gone down well with the club’s...

Engagement high as intriguing British Open beckons

The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.We spoke to Oddschecker US' International...

Cleveland Cavaliers strikes new partnership with UnitedCoin

The Cleveland Cavaliers and Cavs Legion GC (NBA2KL) have expanded into the cryptocurrency and blockchain sector, partnering with provider UnitedCoin.Not only will the partnership...

Liverpool drives onto the global stage with MG Motor

Liverpool FC has expanded its existing partnership with MG Motor to incorporate global markets.Having originally signed with the Merseyside club in 2016 as its...

Sportsbet.io adds Flamengo to growing football portfolio

Sportsbet.io has secured the signature of Brazilian Serie A side Flamengo, becoming the club's official betting partner.The deal sees the Campeonato Brasileiro runners-up become...

Chelsea pens new partnership with 1xBet

Ahead of the new Premier League season, Chelsea has confirmed a partnership with online sports betting operator, 1xBet.The operator aims to utilise the partnership...

Huddersfield Town unveils Paddy Power as new shirt sponsor

Huddersfield Town has announced it will be partnering with Paddy Power for the upcoming 2019/20 Championship season.The partnership, which has been dubbed by Paddy...

BETDAQ donates Charlton Athletic sponsorship to Children with Cancer

In support of its ‘Changing for the bettor’ social responsibility campaign, betting exchange BETDAQ has confirmed that it will be donating  its shirt sponsorship...

Majority of fans ‘accept gambling sponsorship deals’ – EFL

An EFL survey has revealed that over two thirds of supporters believe the current involvement of gambling companies in football is acceptable.The survey, which...