Sheffield United secures historical USG sponsorship deal
Newly promoted Sheffield United unveiled its "largest-ever commercial transaction" in the club's history thanks to a new sponsorship deal with Australian headquartered global multi-asset...
Club Brugge strikes shirt sponsorship deal with Unibet
Belgian First Division A side Club Brugge has announced Unibet as its new shirt sponsor, after a successful sleeve sponsorship deal last season.Terms of...
Paul Fox, LeTou: The benefits of sponsoring an elite European football...
With a number of clubs confirming their upcoming sponsorship deals for the new seasons, LeTou CEO Paul Fox discusses the thinking behind operator's sponsorship deals with...
Ajax renews sponsorship deal with Ziggo
Eredivisie side Ajax has announced an extension to its current sponsorship deal with Dutch TV, broadband and telephone operator Ziggo, which has been the...
Sevilla FC names Marathonbet as new shirt sponsor
Sevilla FC has named online bookmaker Marathonbet as the club's principal partner and front-of-shirt sponsor, as part of a new two-year agreement.The deal, which is set to...
Kobe Bryant named brand ambassador for Fun88
LA Lakers star Kobe Bryant has been named as the new brand ambassador for Asian betting operator, Fun88, which will see him promote the company...
Adam Davis: ‘The engagement that sports betting provides is spectacular’
One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...
Leeds United extends partnership with 32Red
Leeds United have confirmed a two year extension to its current partnership with Kindred Group-owned 32Red, meaning the operator’s branding will be displayed across...
McAvennie’s Partick Thistle remarks fuels debate over themed kits
Former Scottish international striker Frank McAvennie's recent comments regarding the launch of a Gay Pride-themed Partick Thistle kit have raised a few questions over...
ESL One Birmingham viewership figures hit a new record
Viewership numbers for the ESL One Birmingham have demonstrated that the event was a success, with viewers showing a particular interest in Team Secret's...