iFollow scheme deemed a success in EFL survey
The introduction of the iFollow scheme has been praised by English Football League (EFL) supporters, according to a survey which was sent out to...
Manchester City strengthens partnership with Tecno Mobile
Manchester City has confirmed a multi-year extension with TECNO Mobile as the club’s Official Global Tablet and Handset partner.The partnership will allow the mobile...
Betting on Sports 2020 heads to Barcelona
SBC (Sports Betting Community) has announced that its flagship Betting on Sports event is to relocate to Barcelona in 2020 as part of international expansion plans across the sports...
Santa Cruz FC elevates mobile app with Pinnacle partnership
Santa Cruz FC has united with online sports betting operator Pinnacle to becomes the first football club in Brazil to monetise its mobile application...
Football journalist Chris Williams on thriving fan engagement in Germany
Ahead of the new season, the German Bundesliga continues to maximise its efforts in terms of fan engagement, setting an example for the rest...
Poland’s oldest football club strengthens partnership with STS
Poland's largest bookmaker, STS has extended its sponsorship agreement with the country's oldest football, Cracovia.
As part of the deal, STS will be the official bookmaker...
Liverpool strikes new partnership with 1XBET
Liverpool FC has unveiled a new multi-year partnership with international gaming and technology company, 1XBET.As part of the newly formed collaboration, 1XBET will become the...
Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Chelsea raises the bar with Singha sponsorship extension
Chelsea Football Club has named confirmed a multi-year extension to its existing alliance with Thailand’s Singha Beer, which is set to take the partnership...
Formula 1 strengthens longstanding Rolex partnership
Formula 1 has strengthened its partnership with Rolex, announcing it as a title sponsor for the eighth consecutive year.The announcement comes as F1 revealed...