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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Manchester City elevates preseason engagement with DAZN

Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...

PSG unveils Supercell as official gaming partner

Paris Saint-Germain confirmed mobile gaming giant Supercell as its new official partner.The Finnish gaming developer, which had success with the likes of Hay Day, Clash...

EuroMillions Basketball League deepens fan engagement with PlaySight and Sportradar

The professional men’s basketball competition in Belgium, the EuroMillions Basketball League (EMBL) has united with sports technology platform PlaySight and Sportradar. As part of the agreement, all EMBL games and associated...

SC Braga confirms Betano as new principal partner

Portuguese side, SC Braga has confirmed online sports betting and casino operator Betano as its new principal partner.The three year deal comes only a few...

La Liga lands new partnership with LiveScore

La Liga has confirmed a new partnership with LiveScore, for popular sports website and mobile app to exclusively sponsor Replay360º de La Liga.The...

BetVictor backs non-league football with new sponsorship

Online sports betting operator, BetVictor has announced a new sponsorship deal with the seventh tier of English football, becoming the principal partner of the...

Budweiser unveiled as the NWSL’s first official beer sponsor

Following the World Cup success of the United States women's national soccer team (USWNT), Budweiser has been announced as the first official beer sponsor of the...

Polish Ekstraklasa launches new platform for overseas fans

Polish premier league, Ekstraklasa is seeking to heighten its offering to fans based abroad, with the development of its newly launched streaming platform, Ekstraklasa.tv. Diversifying...

Inter Milan unveils Lenovo as Global Technology Partner

Serie A side, Inter Milan has announced a new multi-year deal with Lenovo, to become the club's Global Technology Partner.As part of the deal, Lenovo will supply...

La Liga side Sevilla looks to expand stadium

Sevilla's famous home, the Ramón Sánchez Pizjuán stadium, is set to be expanded, increasing its current 43,000 capacity up as far as 47,000.Each of the...