Yahoo Sports partners with New York Mets for deeper mobile engagement
The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...
Manchester United strengthens commercial footprint with Marriott
Manchester United has continued to showcase its commercial power announcing a new multi-year marketing partnership with Marriott International.As part of the agreement, the...
Formula 1 unites with Netflix to provide intimate access to fans
Formula 1 has united with Netflix to unveil details for the much anticipated docuseries, Formula 1: Drive to Survive, which will launch on the...
NHL makes ‘power play’ with extension of Snapchat deal
The NHL has agreed a new multi-year partnership with Snapchat to add more ice hockey content to the mobile app.The league’s Snapchat channel will...
Taking a club’s fan base to the next level with esports
Esports has been on the rise now for quite a few years. We all know this. Yet, there’s something different to consider when major...
EFL extends partnership with Thai Airways
The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...
NBA Digital embarks upon social growth with Facebook Watch
NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...
Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships
Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...
Everton FC steps up retail presence with Fanatics deal
Everton Football Club has strengthened its hand within sports merchandising, expanding its partnership with official retail partner Fanatics.The long-term deal sees Everton positioned among...
Manchester United gets new partner in Maui Jim
Manchester United has confirmed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.The partnership means Maui Jim will supply the Manchester United...