England’s Lionesses score new partnership with Budweiser
England’s Lionesses have raised a toast to pale lager producer Budweiser, after it has signed a deal to become the official beer of the...
Gatorade lands Manchester City Women’s team deal
Gatorade has strengthened its partnership with Manchester City FC, becoming the Official Sports Nutrition Partner of the women’s team.As part of the partnership, the women’s...
New York City FC strikes Mohegan Sun partnership
New York City FC has confirmed a new strategic partnership with Gaming and Entertainment venue, Mohegan Sun.Together, NYCFC and Mohegan Sun aims to bring fans...
Spurs’ new home to be named The Nike Stadium
With a capacity of 62,062, Tottenham Hotspur’s new stadium, on the site of the old White Hart Lane, will be known as The Nike...
IMG ARENA: Accelerating the evolution of golf with enhanced data
Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport.IMG ARENA's...
Sportego: Utilising data to maximise a football club’s engagement
As clubs seek to elevate engagement and improve the matchday experience for fans, the importance of utilising data becomes increasingly important.Following a new...
MLS champions go cashless to enhance fan experience
Home of the reigning MLS champions, Atlanta United's Mercedes-Benz Stadium (MBS) is the first stadium in the league to go cashless.It comes as the club...
Garber hints at future MLS sports betting partnerships
As part of an interview with US Broadcaster ESPN, Major League Soccer (MLS) commissioner Don Garber has suggested that the league is currently in...
Andrii Suslenko, Parimatch: Why the UFC and McGregor makes for a...
At the end of last year, online betting operator Parimatch landed a key partnership with the Ultimate Fighting Championships (UFC), after becoming the “Official...
Doncaster Rovers deepens fan engagement with Sportego
Doncaster Rovers are seeking to enhance fan engagement, partnering with data-driven sports analytics agency, Sportego.
The partnership will help the club deepen its relationship with their...