Mexican National Football Team signs sponsorship deal with Betcris
The Mexican Football Federation (FMF) has signed a new sponsorship deal with Costa Rica-based gambling firm Betcris.The deal makes Betcris.mx the official betting...
Ultimate Boxxer deepens MansionBet combination
Continuing to strengthen its ties to UK boxing, MansionBet recently unveiled its headline partnership of Ultimate Boxxer.Having sponsored the tournament at the end of...
The San Francisco Giants strengthens fan engagement with 10-year Fanatics deal
The San Francisco Giants has united with Fanatics, in a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store...
Vanarama drives campaign to get National League in FIFA 20
With the backing of a number of clubs and former FA Chairman David Bernstein, Vanarama is driving a campaign to get the National League...
KSW MMA Federation confirms new deal with STS
Poland's largest bookmaker, STS has confirmed a new sponsorship with MMA organisation, KSW Federation.The one year deal sees STS become the official bookmaker...
Women’s Super League unveils landmark partnership with Barclays
The English Football Association has announced that Barclays will be the title sponsor of the FA Women’s Super League from the 2019-20 season.The newly...
Andy Elliott, Sport Acuity: The exponential growth of data
Ahead of this week’s Betting on Football, we spoke to Andy Elliott, Founder and co-Director of specialist agency Sport Acuity, to give us the...
SkillCorner – Morgan Jacquin – Using AI technology to engage with...
The desires of sports fans are consistently changing, and so it has become more important than ever for technology to evolve in order to...
McLaren deepens partnership with Coca-Cola
McLaren has strengthened its partnership with the Coca-Cola Company that will see the team promote several of the beverage company's brands during the 2019 season.The...
Del Piero’s LA10 FC strikes new deal with Skrill
Digital wallet provider Skrill has announced a high-profile sponsorship deal with the Los Angeles-based LA10 Football Club.The club, which was launched last September and is owned by...