The European Tour confirms Betfred as title sponsor of British Masters
The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters.
The agreement, for an initial two years,...
South American football banks on Mastercard sponsorship
South American Football Confederation (CONMEBOL) has announced a deal with global payment provider Mastercard for the renewal of its sponsorship with the Copa América,...
PUMA elevates global footprint with City Football Group partnership
PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs,...
Wolves enters Chinese esports market with Weibo collaboration
UK Premier League team Wolverhampton Wanderers F.C., alongside its esports division, have teamed up with Shanghai-based Weibo esports Club to form a new collaborative...
FA kick-off partnership with PayPal to improve grassroots payments
The Football Association (FA) has announced an official payments partnership with PayPal alongside the launch of a new smartphone app that aims to transform...
ITTF extends partnership with 12Bet
The ITTF (International Table Tennis Federation) has strengthened its partnership with 12BET, with the brand becoming its official international betting partner for the biggest...
MGM Resorts named as title sponsor of 2019 MGM MLB Opening...
MGM Resorts has been named by Major League Baseball (MLB), Major League Baseball Players Association (MLBPA) and MGM Resorts International as the title sponsor...
Netball NI significantly grows its partnership network ahead of Netball World...
In the run up to this year’s Netball World Cup, which is set to take place from the 12 - 21 July in Liverpool,...
MLS unites with Twitch for broadcasting expansion
Major League Soccer (MLS) has unveiled a one-year broadcasting partnership with Twitch.The partnership, which commences next month, will see the MLS start streaming the second season of...
Six Nations fan engagement soars as England tipped for Grand-slam win
Fan engagement for the Six Nations has soared after UK punters placed 26 per cent more bets on the tournament in comparison to this...