Scottish football sees latest betting deal as Hibernian names new partner
UK sports is seeing a plethora of betting partnerships, particularly in football. Whilst much of the focus has been on the English system, deals...
Manchester United’s NFT fantasy game: A Premier League first
Manchester United has combined fantasy football with NFT collectibles in its latest ‘first of its kind’ initiative to drive engagement among fans. Supporters can use...
The FA extends FA Cup Emirates sponsorship for further four years
England’s Football Association (FA) has extended its title sponsorship with Emirates for the FA Cup in a new four-year deal. The title sponsorship will now...
SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues...
In recent years, the sports betting landscape in Latin America has undergone a transformative shift. Once overshadowed by markets in Europe and North America,...
NFL drives innovation with solidified Sony partnership
The NFL has named Sony its official technology partner, with the Japan-based multinational also becoming the league’s official headphone manufacturer.Under the agreement, Sony and...
ESPN+ and Peacock pick up PGA Tour’s new influencer golf fixture
Social media influencers form the latest wave of commercial stakeholders in modern sports, having become increasingly active as participants as well.The PGA Tour is...
NBC breaks personal record of $1.25bn in ad revenue for 2024...
NBCUniversal has confirmed that it has recorded $1.25bn in advertising revenue as part of its coverage of the 2024 Olympics in Paris. This represents a...
‘A gateway from Asia to Europe’ – Dean Akinjobi’s inside view...
As European teams prepare for the 2024/25 season, the usual wave of new partnerships and sponsorships is underway. These deals bring multiple benefits to...
Real Madrid names Orange as new telecommunications partner
Real Madrid has entered into a strategic partnership with mobile network Orange for the latter to become the club’s official telecommunications partner. The agreement will...
Meet the Nominees: SBC Awards 2024 Shortlists Revealed
SBC has announced the shortlists for the 11th edition of the SBC Awards, the first ceremony to take place in Lisbon, as part of...