English rugby league joins football and racing with betting sponsorship code
English rugby league has become the latest major sport in the country to publicise its code of conduct governing the future of its sponsorship...
TKO Q2: ‘Historical’ WWE results as UFC ponders next action in...
WWE experienced a “historical performance” during Q2, but whilst UFC continued to post positive results, the mixed martial arts organisation prepares for trial in...
West Brom and Cardiff score big with new betting deals
Championship clubs West Bromwich Albion and Cardiff City FC have unveiled shirt sponsorships with separate gambling companies.West Bromwich Albion has signed a sponsorship deal...
Endeavor reveals data and tech business sale plans in Q2 results
Endeavor, the parent company of the UFC and WWE, is selling two core components of its betting offering, OpenBet and IMG Arena.The US holding...
Wembley Stadium rebrands hospitality amid record sales
Wembley Stadium has rebranded its premium hospitality services from Club Wembley to Experiences by Wembley Stadium.After a third consecutive season of record membership sales...
Liverpool and Lucozade look to ‘bring the energy’ as global partners
Liverpool Football Club has named Lucozade as its latest global partner with a view to “re-establish its significant presence and deep-rooted history with the...
SPFL and William Hill: determining balance of betting sponsorship in Scottish...
The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...
Brits call for paddle tennis to become an Olympic sport
With the 2024 Paris Olympics well underway, people across the UK have been calling for paddle tennis to become the latest sport to be...
EFG to lead operations for historic Esports World Cup
ESL FACEIT Group (EFG), an esports and video game entertainment company, has been named the official operating partner of the Esports World Cup.Under the...
Pitbull becomes first artist to name sports venue
Florida International University (FIU) Athletics has announced a partnership with international superstar and entrepreneur Armando Christian Pérez, better known as Pitbull.Under the deal, FIU...