UEFA partners with Engelbert Strauss for Europa League and Europa Conference
UEFA has selected German-based work and utility brand Engelbert Strauss as a partner of the second-tier UEFA Europa League and the newly formed, third-tier...
Therabody makes first foray into US with Seattle Sounders
Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s...
Atlético River Plate forms Codere sponsorship pact
Club Atlético River Plate has inked a four-year sponsorship agreement to designate Codere as the official betting partner of the Argentinian team, until August...
PSG secures Autohero premium partnership and vape brand-first
Ligue 1 giant Paris Saint-Germain (PSG) has named Autohero as the top-flight team’s newest premium partner.The German company, which launched in France in 2019,...
Spreadex continues sponsorship splurge with Fulham FC
Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next...
Cleveland Cavaliers become third NBA recruit to Socios.com platform
The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers'...
Fonbet enters Belarusian market with FC BATE
Belarusian football team FC BATE has inked a sponsorship agreement with sports betting operator Fonbet.Through the long-term partnership, Fonbet’s branding will be displayed at...
AC Milan expands African presence with Premier Bet
AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa.Touted as a ‘new and exciting partnership’...
Eintracht Frankfurt forms Betway Group sponsorship pact
Eintracht Frankfurt FC has inked a three-year deal with the Betway Group which will see the firm become the Bundesliga club’s official betting partner.The...
FC Vaduz extends Casino Admiral main sponsorship
Swiss second-tier football club FC Vaduz has extended its partnership with Casino Admiral until the summer of 2022.Under the terms of the renewed agreement,...