Jockey Club donates Grand National tickets to NHS workers
The Jockey Club has reaffirmed its intentions to follow through with its ‘NHS promise’, which will see the organisation donate a portion of Randox...
Lamborghini fuels engagement with bespoke Motorsport.tv channel
Lamborghini Squadra Corse, the motorsport department of the carmaker, has joined Motorsport.tv, launching its own bespoke channel on Motorsport Network’s over-the-top (OTT) digital platform.The...
V-Zug takes title sponsorship of World Curling Championships
White goods company V-Zug has signed a deal to sponsor the next three editions of the World Curling Championships outside of Canada.The agreement, negotiated by...
Silver Lake eyeing minority stake in New Zealand Rugby
New Zealand Rugby (NZR) is in advanced talks with private investment firm Silver Lake which would see the US company take a minority stake...
Detroit Red Wings selects PointsBet as gaming partner
The Detroit Red Wings has chosen PointsBet as the new official gaming partner of the National Hockey League (NHL) franchise and its Little Caesars...
Premiership Rugby and Land Rover extend long-term partnership
Premiership Rugby has extended its agreement with official automotive sponsor Land Rover.Under the terms of the arrangement, Land Rover will continue to support rugby...
ECB signs new multi-year partnership with LV=GI
The England and Wales Cricket Board (ECB) has announced a three-year partnership with LV=General Insurance across all international and county-level competitive cricket.Under the terms...
Club Bolivar named first partner club to City Football Group
Club Bolivar has joined the City Football Group (CFG) after the holding company announced that the South American side had been acquired as its...
Atletico Mineiro chooses Betano as main shirt sponsor
Sports betting platform Betano has penned its first commercial deal with a sports club, partnering with Brazilian football team Club Atletico Mineiro.Betano made its...
Konami Digital Entertainment to serve as global partner to Santos FC
Santos FC has signed an agreement with Konami Digital Entertainment which will see the firm become the official global partner and video game partner...