Club Bolivar named first partner club to City Football Group
Club Bolivar has joined the City Football Group (CFG) after the holding company announced that the South American side had been acquired as its...
Atletico Mineiro chooses Betano as main shirt sponsor
Sports betting platform Betano has penned its first commercial deal with a sports club, partnering with Brazilian football team Club Atletico Mineiro.Betano made its...
Konami Digital Entertainment to serve as global partner to Santos FC
Santos FC has signed an agreement with Konami Digital Entertainment which will see the firm become the official global partner and video game partner...
Washington Nationals inks multi-year BetMGM agreement
Major League Baseball (MLB) franchise the Washington Nationals has become the latest team to partner with BetMGM in a multi-year agreement.BetMGM is a joint...
Hyperice makes NFL team sponsorship debut with Kansas City Chiefs
Recovery technology company Hyperice has signed a sponsorship deal with reigning National Football League (NFL) champions the Kansas City Chiefs.The multi-year agreement is an...
DraftKings forms betting partnership with Drone Racing League
US-based sportsbook DraftKings has been signed as the official betting partner of the Drone Racing League (DRL), as aerial motorsports continue to grow in...
FIFA completes broadcast cycle for 2026 World Cup
FIFA has distributed the media rights to the 2026 FIFA World Cup in the Nordic territories, establishing partnerships with a handful of public and...
Saracens secures longevity with StoneX sponsorship
RFU Championship side Saracens Rugby Club has unveiled StoneX Financial Ltd as its new main sponsor, after cutting ties with Allianz last year.The north...
Ajax extends sponsorship agreement with Ziggo
Dutch Eredivisie side AFC Ajax has extended its agreement with long-term primary sponsor Ziggo.The agreement with the telecommunications firm was initially meant to expire...
Australian government forms advisory council to safeguard sports
The Australian government has formed a new body, the Sport Australia Advisory Council, consisting of nine counsellors, to provide oversight and guidance on integrity...