PSV Eindhoven extends sport’s oldest partnership with Philips
Dutch club PSV Eindhoven has renewed the longest-standing partnership in sport after signing an extension to its current deal with electronics company Philips until...
Premier League scraps unpopular PPV model
The Premier League has made all top tier matches available via its domestic broadcast partner, finally abandoning its controversial pay-per-view (PPV) package and resorting...
Marcin Jablonski: How LV Bet is breaking live viewing records
After LV Bet announced that it would be extending its current deal with the National League in October, the firm has looked for new...
All To Play For: Coral unites JOE for new football podcast
Betting operator Coral has unveiled its new football podcast, ‘All To Play For’, in collaboration with social media publisher JOE Media.Jointly hosted by actor...
Southampton FC aims to ‘champion innovation’ with new Positive Impact Pledge
Southampton FC has unveiled its new Positive Impact Pledge to help an entrepreneur to start up their own challenger brand through a £20,000 grant...
Genius Sports to safeguard Argentine divisions from match-fixing
Genius Sports has been named as the Argentine Football Association’s (AFA) exclusive live data and integrity partner.As part of the contract, Genius Sports will...
Sheffield United goes barking mad for Support Dogs
Sheffield United has chosen Support Dogs as one of its nominated charities for the 2020/21 campaign.The Sheffield-based organisation trains assistance dogs to help adults...
Varsity Esports Foundation makes integrity pledge with ESIC membership
The Varsity Esports Foundation (VEF) has signed up to the Esports Integrity Commission (ESIC), making a pledge to adhere to the commission’s ethical standards...
Coca-Cola signs on as World Table Tennis sponsor
Coca-Cola is set to become the first sponsor for the International Tennis Federation’s (ITTF) World Table Tennis (WTT) tournament.The beverage brand will be the...
Burnley FC in the Community to educate supporters with the help...
Burnley Football Club has united with the Young Gamers and Gamblers Education Trust (YGAM) to safeguard and educate young supporters about the dangers of...