Mercedes-Benz and Stern drive Ajax deal forward
Mercedes-Benz will continue to act as the Official Car Sponsor of Eredivisie side Ajax, after the two parties extended the long-standing agreement until 2023.Players,...
South Africa Rugby and Land Rover to help COVID-19 victims
South Africa Rugby is set to continue its partnership with automotive brand Land Rover, which first began in 2017.The Rugby World Cup partners will...
India cricket team unveil new kit sponsor
Mobile Premier League (MPL) has become the official apparel sponsor of the Indian national cricket team, as reported by the PTI news agency.The fantasy...
AC Milan branches out into esports market
European giants AC Milan has partnered with Italian organisation QLASH to launch their very own esports side.The team, which will be named ‘AC Milan QLASH’,...
MLB approve New York Mets record sale
Major League Baseball (MLB) owners have approved the sale of the New York Mets to Steve Cohen, after the billionaire received 26 votes to...
Manchester United strengthens global engagement with TikTok
Manchester United has joined the popular social networking application, TikTok, ahead of a second bout of lockdown in England.The Premier League club’s feed will...
OneFootball seal Brazilian rights to French top flight
Berlin-based firm OneFootball has announced it has secured the Brazilian media rights to the French Ligue 1.The digital football media company, who also carry...
Inter Milan bring StarCasinò on board
Inter Milan has named StarCasinò.sport as the club’s Official Infotainment Partner in a new deal, announced via the club’s social media platforms.StarCasinò will also...
DraftKings Pink ‘Em raises $113,000 during breast cancer awareness month
DraftKings’ second-annual Pink ‘Em initiative, in collaboration with the Larry Fitzgerald Foundation, has raised $113,000 to help fund breast cancer research.The initiative, which features...
NBA extends betting data deals
The National Basketball Association (NBA) has announced it has expanded its betting data deals with Sportradar and Genius Sports Group.As part of the deal,...